Intel Corporation (INTC - Get Report) announced at this year's CES convention that they are rebranding McAfee security services as Intel Security and will be making some changes to how the company structures its payment plans, including new free products.
Intel and McAfee’s turbulent relationship
McAfee was purchased by Intel Corporation (INTC - Get Report) in 2010 but after four years of operating the brand, only now has the company opted for a name change, perhaps in a bid to distance the name and reputation of the security from its notorious founder John McAfee, who has faced murder allegations.
The subsidiary will remain largely the same, maintaining the shield logo as it "represents the core values of security and protection" and still offering its usual services with the same employees, but the noteworthy change that will affect its customer is the readjusting of their pricing model.Headed up by Intel Corporation (INTC - Get Report) CEO Brian Krzanich, Intel Security "plans to offer elements of McAfee mobile security products for free to help guard today’s most popular mobile devices" with plans to introduce Intel Device Protection technology later in 2014 for enterprise security on Android devices. "The complexity of keeping digital identities safe grows as mobile applications and devices become a more important part of our daily lives," commented Krzanich. "Intel Corporation (INTC - Get Report)’s intent is to intensify our efforts dedicated to making the digital world more secure, and staying ahead of threats to private information on mobile and wearable devices."
Other security firms feeling pressureIntel/McAfee aren't the only online security firm feeling the pressure, as their chief competitors Symantec announced a restructuring of the company last year. Meanwhile, 2014 will be an important year for security companies addressing online privacy and hacking incidents that took place in 2013.
Check Out Our Best Services for Investors
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Model portfolio
- Stocks trading below $10
- Intraday trade alerts
Every recommendation goes through 3 layers of intense scrutinyquantitative, fundamental and technical analysisto maximize profit potential and minimize risk.
Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.