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Sears: A Pathetic Picture Is Worth 1,000 Words

NEW YORK (TheStreet) -- Given the runaway viral success of this past weekend's story with pathetic pictures from your local Sears (SHLD - Get Report) store, I'll make this one quick, with emphasis on graphics, not prose.

But I must say, it turns out that TheStreet's Brian Sozzi isn't as dumb as Sears tried to make him look. 

You might recall one of the last public missives we received from Sears corporate communications team:


Well here's the latest, via Yahoo! Finance and best summed up below by Briefing.com, which makes you wonder where last weekend's bravado came from:

4:17 pm Sears Hldg provides Q4 outlook: expect reported net loss attributable to Holdings' shareholders for the quarter ending February 1, 2014 will be between $250 million and $360 million, or between $2.35 and $3.39 loss per diluted share. 

Sometimes a pathetic picture is worth 1,000 words and more than a quarter billion dollars in losses on Wall Street. 

--Written by Rocco Pendola in Santa Monica, Calif.

Rocco Pendola is a columnist for TheStreet. Pendola makes frequent appearances on national television networks such as CNN and CNBC as well as TheStreet TV. Whenever possible, Pendola uses hockey, Springsteen or Southern California references in his work. He lives in Santa Monica.

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