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From Notorious Runway To National Retail Via QVC

Stocks in this article: LINTALINTB

WEST CHESTER, Pa., Jan. 9, 2014 /PRNewswire/ -- The third season of Lifetime ®'s Project Runway All Stars™ culminates this evening with an amazing opportunity for the winning designer. The well-deserving victor will not only design a collection for global multimedia retailer QVC, but is also scheduled to appear on the live broadcast Monday, January 13 at 7 PM (ET) during " PM Style with Lisa Robertson."

The eagerly sought-after grand prize opportunity will reunite the winner with QVC Program Host Lisa Robertson who presented the contestants with a challenge and served as a guest judge earlier this season. It will also afford the winning designer the chance to present several pieces to a potential audience of over 100 million U.S. homes. In addition to the appearance on Monday evening, the top designer is scheduled to be a part of QVC's "Red Carpet Style – Live from L.A." broadcast on February 28.

"QVC strives to bring viewers unique programming moments and exciting new brands," commented Karen Fonner, vice president of content marketing and programming for QVC. "We are honored to introduce a talented designer of Project Runway All Stars caliber to our customers who look to us for compelling personalities and great fashion finds."

This season's challengers became well acquainted with the leading video and ecommerce retailer through its sponsorship of the Accessory Wall, which featured QVC products to complement their designs. In December, Korto Momolu also appeared on QVC to present a ready-to-wear version of her winning design from the "As Sewn on TV" challenge that Robertson helped judge. Additionally, QVC has created an immersive experience on its multiplatform network, featuring show content as well as products inspired by the designer's themed challenges.

"Working with QVC has been a hugely successful and creative collaboration. Our goal is to showcase the incredible talent of the Project Runway All Stars designers, and QVC is the perfect platform to provide direct access between designers and the fashion-conscious audience. Thanks to QVC, we are now able to turn our designers' TV success into tangible business opportunities," said Rob Bagshaw, executive producer on Project Runway All Stars.

Designs from the winner's capsule collection are scheduled to be available on QVC.com beginning January 10. Tune in to QVC Monday, January 13 at 7 PM (ET) to see the designer present the pieces live during " PM Style with Lisa Robertson."

For more information about QVC's involvement with the series and to purchase the winner's collection beginning January 10, visit www.qvc.com/ProjectRunwayAllStars.

About QVC QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation (NASDAQ: LINTA, LINTB), is the world's leading video and ecommerce retailer. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 290 million homes worldwide through operations in the U.S ., Japan, Germany, United Kingdom, Italy and a joint venture in China. West Chester, Pa.-based QVC has shipped more than a billion packages in its 27-year history and the company's website, QVC.com, is ranked among the top general merchant Internet sites. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.

About The Weinstein CompanyThe Weinstein Company (TWC) is a multimedia production and distribution company launched in October 2005 by Bob and Harvey Weinstein, the brothers who founded Miramax Films in 1979. TWC also encompasses Dimension Films, the genre label founded in 1993 by Bob Weinstein, which has released such popular franchises as SCREAM, SPY KIDS and SCARY MOVIE. TWC also boasts an active television production division led by former Miramax Films Co-President of Production Meryl Poster. TWC garnered nine Emmy nominations in 2013. The Weinstein Company Television produces the reality powerhouse PROJECT RUNWAY; with its spin-off series PROJECT ACCESSORY and the critically acclaimed PROJECT RUNWAY ALL STARS, hosted by Alyssa Milano in its upcoming third season. TWC recently launched MIAMI MONKEY on VH1, and MILLION DOLLAR SHOPPERS and SUPERMARKET SUPERSTAR on Lifetime. TWC is currently in production on MOB WIVES Season 4 for VH1; and WELCOME TO MYRTLE MANOR Season 2 for TLC. Upcoming TWC series premieres include RODEO GIRLS for A&E. Announced scripted projects in development include John Fusco's historical action-adventure epic MARCO POLO and an adaptation of Daniel Stashower's bestselling Civil War-era spy thriller THE HOUR OF PERIL. TWC also developed Amy Sherman Palladino's THE NANNY DIARIES for ABC and produced the award-winning HBO series THE NO. 1 LADIES' DETECTIVE AGENCY, directed by Anthony Minghella.

About LifetimeLifetime is a premier female-focused entertainment destination dedicated to offering the highest quality original programming spanning scripted series, non-fiction series and movies.  In 2012, as a result of its aggressive programming strategy that doubled the hours of original programming, Lifetime posted its strongest year-on-year growth among the key demographics in 10+ years, while also reaching its youngest median age in 16 years.  Lifetime Television®, LMN®, Lifetime Real Women® and Lifetime Digital™ are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks.  A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.

About Bunim/Murray ProductionsBunim/Murray Productions is the leading producer of innovative entertainment content. The Emmy Award-winning company is widely credited with creating the reality television genre with its hit series  The Real World (28 seasons for MTV).  BMP continued to innovate with the first reality game show,  Road Rules (MTV), in 1995; the first reality sitcom,  The Simple Life (E!), in 2003; and the first reality soap opera,  Starting Over, in 2003. Bunim/Murray's programming includes  Bad Girls Club, Bad Girls All Star Battle, Love Games and  Best Ink (Oxygen), K eeping up with the Kardashians, Kourtney and Kim Take Miami and  Total Divas (E!),  The Real World and The Challenge (MTV),  The Ruckers: Southern Royals (WE tv) and  Project Runway and  Project Runway All Stars (Lifetime).  Bunim/Murray Productions has also produced films, including Valentine Road (HBO),  Pedro (MTV) and the Emmy Award-winning  Autism: The Musical (HBO). Bunim/Murray Productions has launched additional entities including BMP Films, BMP Digital and BMP Latin. Based in Van Nuys, CA, Bunim/Murray Productions was founded in 1987 by Jonathan Murray and the late Mary-Ellis Bunim, who were inducted into the Television Academy of Arts & Science's Hall of Fame in 2012. The company joined Banijay Group in 2010.

SOURCE QVC, Inc.

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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