Digital River, Inc.
, a leading global provider of Commerce-as-a-Service solutions, today announced that it was chosen by
), to build and power the Taiwanese-based manufacturer’s first direct-to-consumer e-commerce channel. Thunder Tiger is marketing and selling its remote-control (RC) model airplanes, helicopters, cars, boats and model engines to hobbyists in select European markets via a new online store at
. The web presence will enable Thunder Tiger to build cross border relationships with customers, including in rural areas that were previously difficult to reach.
“Establishing a global online presence requires a comprehensive commerce infrastructure as well as intimate knowledge of local tax, regulatory and payment issues. Digital River’s broad expertise, gained in markets around the world, made the company a great partner for us,” said Aling Lai, chairman and CEO of Thunder Tiger. “With Digital River’s help, we intend to move quickly to market our products directly in a variety of countries.”
Thunder Tiger’s new online store, which also includes accessories and hard-to-find replacement parts, is optimized to conduct commerce in specific countries. The store will support shipping to 16 countries, including France, Germany, Great Britain, Italy, Spain and Switzerland. Following the initial European rollout, Thunder Tiger is expected to make its online store available to customers in the United States, Australia and Greater China in 2014.
“Direct-to-consumer channels are increasingly becoming a strategic growth avenue for branded manufacturers,” said Tom Peterson, executive vice president and general manager of commerce at Digital River. “We are excited about the opportunity to work with Thunder Tiger. We can help them create a strong online foundation that offers new ways for their customers to engage with their brand and generates more revenue opportunities for their business.”