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IRVINE, Calif., Jan. 9, 2014 (GLOBE NEWSWIRE) -- AllDigital (OTCBB:ADGL), recently recognized as one of Streaming Media Magazine's "Streaming Media 100," which honors the most innovative and influential companies in the online video industry, has announced the addition of a new member to its executive team – Brad Eisenstein, Chief Operating Officer (COO). Brad will oversee all aspects of AllDigital's operations and administrative functions.
"Brad brings deep sales, operations, and finance experience to AllDigital, and he has a successful track record of helping companies like ours execute against high growth initiatives," said Paul Summers, Chairman and CEO of AllDigital. "By splitting the roles of CFO and COO, we are well positioned to scale and execute against our strategic initiatives. As a consultant, Brad recently negotiated and closed the largest sales contract in AllDigital's history. I'm excited to work again with Brad, who has a proven track record of success, vision, and a contagious amount of positive energy."
"I'm honored to partner again with Paul Summers and the AllDigital team on another venture at a time when the Company is taking a strong leadership position in the rapidly evolving space of digital broadcasting," said Brad Eisenstein.
Earlier, Brad served as Director of Sales Operations - Enterprise Hosting for XO Communications, and he has served multiple high growth, private equity backed companies as CFO. He started his career as an auditor with Arthur Andersen LLP. Brad earned his B.S. degree in Accounting from University of Southern California, and his M.B.A. degree from the Paul Merage School of Business at University of California, Irvine.
From a strategic perspective, AllDigital is currently focused on developing a breakthrough content delivery platform that will dramatically decrease latency for data delivery of multiple forms including video, audio, and other forms of "twitch" sensitive media such as push notifications, beacons, and synchronized events among connected devices. If latency is reduced to levels that are faster than cached data transport models, AllDigital anticipates new addressable markets for IP digital media delivery including advertising, interactive television, financial events, medical, government, robotics, and other time critical applications.