NEW YORK (
TheStreet) -- T-Mobile
(TMUS) is expected to continue its assault on the competition with another big announcement Wednesday at the Consumer Electronics Show in Las Vegas.
As the latest twist in the company's "UnCarrier" campaign, T-Mobile is expected to offer to pay early termination fees charged to customers when they switch family plans from AT&T (T), Sprint (S) or Verizon (VZ) to T-Mobile.
T-Mobile shares were trading at $32.99, down 0.69% in New York.
According to a report on the Droid Life Web site, T-Mobile is set to announce the carrier will pay as much as $350 per family if/when they move at least three -- up to a maximum of five -- cellular phone lines to T-Mobile.
T-Mobile will reportedly "pay Early Termination Fees (ETF) from your previous carrier, as long as you trade-in your current phones and then sign-up for service, plus purchase a new device."
The online advertisements for T-Mobile's "UnCarrier Part 4" offer have already begun to populate Web sites on Wednesday in advance of the announcement.
Monday night, Legere was physically escorted from AT&T's exclusive CES party at the Palms resort in Las Vegas.
Legere's announcement Wednesday is scheduled for 3:30 pm EST.
-- Written by Gary Krakow in New York.
To submit a news tip, send an email to firstname.lastname@example.org.
Select the service that is right for you!COMPARE ALL SERVICES
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV