Jan. 8, 2014
/PRNewswire/ -- Today, Marriott Hotels, the flagship brand of Marriott International (NASDAQ: MAR), is launching
a first-of-its-kind concept that reinvents how meetings are planned, making them more visual, social, and purposeful
Featuring an online platform,
provides expert tips, the latest meeting trends, and hundreds of inspirational images to spark creativity – all curated by the objective of the meeting. Using the website, customers can collaborate with hotels to design custom experiences or view signature experiences featured at the participating test hotels, as well as post favorites images on social media sites, such as Pinterest and Facebook.
"Marriott Hotels – the industry leader in hosting meetings – is on a transformational journey that will enable our guests to travel brilliantly," said
, senior vice president of brand management, Marriott Hotels. "While others may focus on just meeting logistics, Marriott is reimagining the experience for the next generation with its innovative Meetings Imagined concept that infuses a more sophisticated approach based on objectives and outcomes."
Meetings Imagined is based on the belief that every meeting should inspire participants by being uniquely designed to achieve specific objectives. The concept is the result of research showing key shifts in how the next generation customer works collaboratively and uses technology, both of which are seen as an integral part of how things are accomplished today.
After speaking with many of Marriott's next generation customers and analyzing the over 40,000 meetings hosted at Marriott's hotels yearly, seven purposes for meetings emerged: celebrate, decide, educate, ideate, network, produce and promote.
Rather than focusing just on dates, rates and room layouts, Meetings Imagined takes a holistic approach, honing in on the specific purpose of the meeting to create and design a more engaging experience, that reflects the changing way people are working today.