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PARK CITY, Utah, Jan. 8, 2014 (GLOBE NEWSWIRE) -- Skullcandy, Inc. (Nasdaq:SKUL) today announced a strategic relationship with Toshiba Corporation. Under terms of the agreement, Toshiba will license the Skullcandy trademark for marketing and distribution of consumer laptops worldwide, excluding China, and Skullcandy will provide professional services to enhance the audio experience of Toshiba's products.
"We are very excited to extend the reach of Skullcandy's leading audio capabilities by partnering with Toshiba," said Brent Wilkins, Vice President, Global Business Development of Skullcandy. "Toshiba is a recognized leader in personal electronics with a strong consumer following around the world. This partnership represents a global opportunity to enhance Toshiba consumers' audio experiences through our proprietary Supreme Sound performance audio. Supreme Sound was internally developed in Park City by our Advanced Concepts and Engineering team to provide the ultimate in audio quality featuring a full range of attacking bass, natural vocals and precision highs."
"We are always striving to improve the consumer experience and feel Skullcandy's proprietary Supreme Sound performance audio will help further strengthen our ability to deliver superior sound quality to our consumers and provide us a competitive advantage in the marketplace," said Carl Pinto, Vice President of Marketing and Engineering, Toshiba America Information Systems, Inc., Digital Products Division. "Skullcandy is a leading performance and lifestyle brand with authentic youth culture positioning and we are excited to partner with them across our robust portfolio of personal computers."
About Skullcandy, Inc.
Skullcandy is the leading global lifestyle and performance audio brand driven by the creativity and irreverence of youth culture. Skullcandy designs, markets and distributes audio and gaming headphones and other related products under the Skullcandy, Astro Gaming and 2XL by Skullcandy brands. Skullcandy was launched in 2003 and quickly became one of the world's most distinct audio brands by bringing unique technology, color, character and performance to an otherwise monochromatic space; helping to revolutionize the audio arena by introducing headphones, earbuds and other audio and wireless lifestyle products that possess unmistakable style and exceptional performance. The Company's products are sold and distributed through a variety of channels in the U.S. and approximately 80 countries worldwide. Visit skullcandy.com, or join us at facebook.com/skullcandy or on Twitter @skullcandy.