EAST RUTHERFORD, New Jersey, January 7, 2014 /PRNewswire/ --
mPower Technologies Inc. ( http://mpowertech.com/), the consumer products division of mPhase Technologies, Inc. (OTCQB: XDSL), announced today that both attendees and exhibitors at the NY Boat Show confirmed that the marine market is a compatible niche segment for the mPower Jump It. The company's approach to target the marine market proved to be strategically successful. As part of the mPower Jump It marketing plan to grow sales in the traditional auto marketplace along with expanding into specialty markets, the Boat Show established the Jump It as having tremendous value to boating enthusiasts.
The NY Boat Show opened New Year's Day and ran through Sunday, launching the Jump It in the boating category. The product was well received and mPower Jump It's were sold on site at mPower's Exhibitor Booth. Along with those retail sales, introductions were made to establish distribution partnerships with marina owners and retail suppliers to the boating industry. Some distributors placed orders on site and others have requested follow up meetings. These venues are about creating consumer awareness and establishing distribution interest. Those goals were accomplished. The website saw increased activity through the show with marketing materials directing consumers to the website for purchase at http://www.jumpitnow.com.
The mPower JUMP IT delivers an incredibly powerful, compact jump starting capability. With an introductory MSRP of $89.95, it's priced to sell. Millions of car owners and boat enthusiasts, worldwide, can enjoy the peace of mind that comes with never having to use jumper cables ever again. Because these products are always handy, always ready and always easy to use.About mPower Technologies mPower Technologies Inc. is the consumer products division of mPhase Technologies Inc. (OTCQB:XDSL), a 2013 Frost and Sullivan recipient for the North American Advanced Battery Technology Innovation Award. mPower Technologies is the wholly owned consumer products division of mPhase Technologies. More information about the company can be found at http://www.mpowertech.com. About mPhase Technologies, Inc.