Canadian Tire, Sport Chek Will Donate $5,000 to Jumpstart Charities for Every Goal Scored By One of Its Sponsored Athletes
Each Athlete Goal Will Ensure 50 Canadian Kids Are Enrolled In Sports This Year
TORONTO, Jan. 7, 2014 /CNW/ - As premiere national partners of the Canadian Olympic Team, Canadian Tire, Sport Chek and Sports Experts congratulate five of their sponsored athletes for being selected to represent Canada on the men's and women's hockey teams at the Sochi 2014 Olympic Winter Games. Earlier this morning Sidney Crosby and Jonathan Toews were selected to be part of Canada's men's team, and Steven Stamkos will be making his Olympic debut provided he has recovered from his recent injury. Hayley Wickenheiser and Meaghan Mikkelson were announced as part of the women's team in late December, with Hayley leading as captain for the second Games in a row.
In addition to congratulatory well wishes, Canadian Tire and Sport Chek also announced that they would be opening up their wallets – pledging a sizable donation to Jumpstart Charities for each and every goal scored by their sponsored athletes in their respective qualifying and medal contending games. A
$5,000 donation from Sport Chek will be made for every goal scored by Sidney, Meaghan and Steven and a
$5,000 donation will be made from Canadian Tire for every goal scored by Jonathan and Hayley.
Each athlete goal will ensure that 50 Canadian kids in communities from St. John's to Victoria are enrolled in sports this year through Jumpstart, a national charitable program that helps financially disadvantaged kids participate in organized sport and recreational programs. As a result of the support this initiative has received from the National Hockey League Players' Association (NHLPA), Canadian Tire and Sport Chek will be donating $15,000 worth of sporting equipment to the NHLPA Goals & Dreams fund. Through the donation of equipment grants, the NHLPA Goals & Dreams fund has given more than 60,000 deserving children the opportunity to play hockey and benefit from the sport's commitment to teamwork, discipline and physical fitness.