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TheStreet Open House

Virgin America Partners With Alliance Data To Unveil New Credit Card Program Aimed At Bolstering Cardholder Benefits And Value

Stocks in this article: ADS

DALLAS and SAN FRANCISCO, Jan. 7, 2014 /PRNewswire/ -- Virgin America, the award-winning airline known for reinventing domestic travel, today announced it will partner with Alliance Data Retail Services, which manages more than 120 private label and co-brand credit programs and is an Alliance Data Systems Corporation (NYSE: ADS) business, to launch a new Virgin America Visa Signature® Credit Card and a first-ever Virgin America Premium Visa Signature® Card.  Both co-brand cards offer Virgin America guests and Elevate® frequent flyer program members a host of perks to make their travel experience more convenient, flexible and rewarding. Under terms of the multiyear agreement, Alliance Data will partner with Virgin America to provide a full suite of credit and marketing services for the Virgin America Visa Signature Card and will leverage its full suite of acquisition tools along with its marketing and analytics expertise to drive cardholder spend and further support one-to-one customer engagement.

Virgin America Logo

(Logo:  http://photos.prnewswire.com/prnh/20051024/ADSLOGO)

The new Virgin America Visa Signature® Card offers a free first checked bag for the cardholder and a travel companion on all Virgin America flights*, $150 discount for one companion ticket every year (discount off base fare before mandatory taxes and fees) *, and 20% savings on all in-flight purchases made on the airline's touch-screen Red™ in-flight entertainment system*.  Recognizing the value that today's business travelers place on flexibility, the Virgin America Premium Visa Signature® Card will also allow cardholders to modify their travel plans without paying change or cancel fees on Virgin America flights*, in addition to the opportunity to reach Elevate Gold or Elevate Silver Status faster with up to 15,000 bonus status points every year*.  

Members who choose one of the two new Virgin America Visa Signature® Cards unveiled today will earn triple Elevate points on all Virgin America purchases, enabling them to quickly earn reward travel on the airline that has captured a list of travel industry best-in-class awards, including Best Domestic Airline in Travel + Leisure's World's Best Awards and Conde Nast Traveler's Readers' Choice Awards for six years running.  As always, Elevate points are good for any unsold seat on any flight anytime, with no blackout dates or restrictions of any kind when redeeming Virgin America reward flights. Points can also be redeemed for international travel with the carrier's five airline partners – including Virgin Atlantic and Virgin Australia.  Finally, as of today, Elevate points can now also be redeemed with Virgin Limited Edition, Sir Richard Branson's collection of world-class retreats – including his private Necker Island.

The new visually distinctive cards mirror Virgin America's sleek design aesthetic, including the first-ever credit card to feature a moodlit "window." 

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