Walgreens (NYSE: WAG) (Nasdaq: WAG) is teaming up with Procter & Gamble to help everyone “get fabulous” and achieve their own red carpet-ready looks this awards season. At 8 p.m. ET tomorrow, Wednesday, Jan. 8, one hour prior to the 2014 People’s Choice Awards (PCAs), Walgreens and P&G will host a Twitter Party featuring great new ways to get fabulous using #OnMyWay2Fab Giveaway. Participants will have the opportunity to win a “fab bag” which will be featured during the PCAs and include $250 worth of beauty and wellness products.
“As we ring in the new year and awards show season, it’s an ideal time for our customers to try out a new look and find easy ways to get fabulous,” said Shannon Curtin, Walgreens group vice president and general merchandising manager for beauty and personal care. “As part of our vision to be the first choice for health and daily living, we’re committed to offering customers exciting products to help them achieve the latest trends and styles.”
Curtin says both new and tried-and-true products can help anyone achieve a fabulous look:
- COVERGIRL Bombshell Lip Perfection Lipstick: Bright, gorgeous color can transform your day and your lips. Enriched with a silk moisturizing complex, this formula helps sustain moisture levels and helps create soft, smooth, beautiful lips in just 7 days.
- Studio 35 Blender Brush: The perfect tool to create a flawless look. The foam tip utilizes an exclusive micro-pore formulation that will not absorb too much liquid makeup, while the infused vitamin E provides a superbly smooth surface for application.
- Olay Ultra Moisture Body Wash: The result of over 50 years of Olay skin science, Olay’s body washes go beyond clean to improve the condition of skin over time. With continued use, skin becomes smooth and beautiful.
To join the Twitter party tweet your favorite tip or question and be sure to use #OnMyWay2Fab on Wednesday, Jan. 8 at 8/7 p.m. CT.