This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Garmin: Apple Inc. And Google Inc Are Coming After You

Stocks in this article: AAPL GOOG grmn NOK

By Alex Gavrish, Etalon Investment Research; author of "Wall Street Back To Basics"

Apple and Google enter automotive navigation market

When competitors enter new markets with disruptive technologies or pricing, it is worthwhile to pay attention. New competition can sometimes easily destroy incumbent companies which are market leaders. Think of a recent case of how Apple Inc. (AAPL) and iPhone quickly destroyed Nokia Corporation (NOK) (NOK1V) HEL:NOK1V that had more than a 50% market share in the mobile phone market. In June 2013, Google Inc (GOOG) completed acquisition of Waze, an Israeli startup that develops mobile map and navigation applications, for almost a billion dollars. The acquisition, as reported by Google, is expected to enhance the user experience by offering real time traffic and navigation information.

Google Inc (GOOG) is expected to announce a few new initiatives in the area of partnerships with car manufacturers and development of systems based on Google Inc (GOOG)'s Android software. For example, Google partnered with German car maker Audi to integrate its Android operating system in the dashboard of future Audi models. At the same time, Apple Inc. (AAPL) is making its own inroads into the automotive space and is working with car makers to embed its iOS's Maps and Siri services into cars.

Company overview

Garmin is a leading worldwide provider of navigation, communication and information devices and applications, most of which are powered by Global Positioning System "GPS" technology. Garmin designs, develops, manufactures and markets a diverse family of hand-held, portable and fixed-mount GPS-enabled devices for the automotive, outdoor, fitness, marine, and general aviation markets. The automotive segment is a major source of profits at Garmin and is responsible for about 55% of company's total revenue and 37% of operating income.

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,073.17 +42.96 0.24%
S&P 500 2,091.25 +9.37 0.45%
NASDAQ 4,813.4370 +39.9650 0.84%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs