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BlackBerry Ltd (BBRY) Hires Ron Louks To Head Devices Unit

BlackBerry Ltd (BBRY - Get Report) (BB) appointed former OpenNMS Group CEO Ron Louks to head its Devices and Emerging Solution unit to focus on its long-term product road map.

BlackBerry Ltd (BBRY - Get Report) (BB) announced the appointment of Ron Louks as president of its Devices and Emerging Solutions unit today. He will report to the company's executive chairman and CEO John Chen.

The Canadian smartphone manufacturer had been struggling to realize profits from its BlackBerry smartphones. During the third quarter, BlackBerry Ltd (BBRY - Get Report) (BB) sold 4.3 million smartphones including only 1.1 million million Blackberry 10 units. A majority of the units sold were BlackBerry 7, which shows that its new platform failed to retain and attract new customers.

BlackBerry needs a good salesman

Given the poor performance of BlackBerry Ltd (BBRY - Get Report) (BB) particularly in selling its BlackBerry 10 smartphones, the company badly needs well-experienced salesman to head its Devices & Emerging Solutions unit to implement effective strategies to boost its sales.

Louks previously served as chief executive officer of OpenNMS Group, a company engaged in managing telecom and enterprise networks worldwide. Prior to leading Open NMS Group, he also served in different senior positions in the technology industry such as chief strategy officer of HTC America Inc and chief technology officer of Sony Ericsson.

BlackBerry’s long-term product road map

Chen is confident that Louks will be able to help BlackBerry Ltd (BBRY - Get Report) (BB) turn around its current situation.

"I am pleased to add another outstanding addition to BlackBerry's executive leadership team with the announcement of Ron today. I am confident that Ron will bring the skills and expertise that will make an immediate impact to BlackBerry and to our customers around the world," he said.

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