This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Influitive Customers Brainshark And Extreme Networks Recognized For Innovative Social Technology Programs

Stocks in this article: EXTR

TORONTO, Jan. 6, 2014 /PRNewswire/ -- Influitive, the advocate marketing experts, today announced that Brainshark and Extreme Networks are among the nine winners of the Forrester Groundswell Awards, which recognize forward-thinking companies that successfully use social technologies to drive business success. Both companies saw impressive returns after leveraging advocate marketing programs to generate social media word of mouth from customers and employees. 

(Logo: )

Brainshark won the Business-to-Business: Social Reach category, which recognizes programs that deliver marketing messages to new audiences. The cloud-based business presentation solution provider used Influitive's AdvocateHub platform to build an online community and engage 450 advocates through challenges and activities that helped support branding and social media word-of-mouth activities. As a result, Brainshark more than doubled their Twitter activity through the program and increased social sharing of their content across their social channels by more than 60%. Even more impressive, Brainshark demonstrated that gains in social advocacy extended across other facets customer commitment when the number of readily available sales references and press references quadrupled.

"Social advocacy and word of mouth are key components of our marketing strategy, and our program with Influitive helped us to convert satisfied customers as well as employees and partners into passionate brand advocates," said Joan Babinski, VP of Marketing at Brainshark.

Extreme Networks won the Business-to-Employee: Collaboration category, which recognizes programs that target employees' use of social technology to improve collaboration. The enterprise networking and security solutions provider incorporated Influitive's AdvocateHub into a larger social strategy to encourage and incent employees to participate in social media word of mouth activities.

"Our advocate marketing program helped increase employee engagement, while contributing to the success of our award-winning Sales 2.0 program," said Ben Doyle, VP of Sales Enablement at Extreme Networks.

"This year we found the smartest companies are moving past 'social exceptionalism' and genuinely integrating social programs into broader marketing strategies," said Forrester Vice President and Principal Analyst Nate Elliot. "Our 2013 winners used social reach marketing to create discovery and awareness; they used social depth marketing to support exploration and consideration; and they used social relationship marketing to foster post-purchase engagement – proving that social programs can support customers all the way through their life cycle."

The Forrester Groundswell Awards recognize excellence in the effective use of social technologies to drive business success.  The 2013 Forrester Groundswell Awards mark the introduction of new award categories, based on Forrester Research's Marketing RaDaR research. Business-to-consumer (B2C) and business-to-business (B2B) winners were awarded across four categories: Social Reach, Social Depth, Social Relationship, and Mobile.

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs