This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Zenovia Digital Exchange Selects Mellanox FDR InfiniBand To Improve Digital Ad Transaction Quality And Speed

Mellanox® Technologies, Ltd. (NASDAQ:MLNX), a leading supplier of high-performance, end-to-end interconnect solutions for data center servers and storage systems, today announced that Zenovia Exchange, a real-time display media buying platform, selected Mellanox’s end-to-end FDR 56Gb/s InfiniBand solutions to further improve transaction speed and bid decisioning for ad buyers. Mellanox 56Gb/s FDR InfiniBand delivers high speed and efficiency as well as ultra-low application latencies, allowing Zenovia Exchange to provide faster and more intelligent ad transactions for its customers.

“The display adtech market has been going through a rapid transformation, moving to programmatic buying and using machines to execute real-time auctions for ads. These auctions open and close in less than 100 milliseconds,” said Dwight Ringdahl, CTO and founder of Zenovia Exchange. “Mellanox is enabling us to provide additional ad intelligence and facilitate faster trades for our partners.”

Zenovia Exchange delivers ad impressions to advertisers in real-time by matching these buyers to targeted Internet users within milliseconds. In order to improve the real-time ad auction process, Zenovia Exchange uses Mellanox’s FDR InfiniBand interconnect technology to execute transactions in less than the industry standard of 100 milliseconds. Higher levels of internal processing speeds between computers allow Zenovia Exchange to more effectively open and close transactions, and provide more intelligence to the bidders on each impression.

“Through its innovative ad exchange platform, Zenovia is making the commerce among online ad buyers and online publishers more effective,” said Kevin Deierling, vice president of marketing at Mellanox. “Using Mellanox’s FDR 56Gb/s InfiniBand solution – the most efficient interconnect for latency-sensitive applications – Zenovia Exchange can deliver unmatched performance for its customers.”

The performance capabilities of FDR 56Gb/s InfiniBand are critical to latency-sensitive applications that require high bandwidth at ultra-low latencies. Available today, Mellanox’s end-to-end FDR 56Gb/s InfiniBand solution includes ConnectX®-3 and Connect-IB™ adapter cards, SwitchX®-2 based switches (from 12-port to 648-port), fiber and copper cables, and accelerator and management software.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
SYM TRADE IT LAST %CHG

Markets

DOW 18,285.74 +0.34 0.00%
S&P 500 2,130.82 +4.97 0.23%
NASDAQ 5,090.7940 +19.0510 0.38%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs