NEW YORK (TheStreet) --
That's part of a Twitter (TWTR) exchange I had over the weekend with Sears Holdings (SHLD - Get Report) VP of Corporate Communications Chris Brathwaite. It came as part of a much larger viral explosion triggered by an article that blew up Saturday on TheStreet:
.@ChrisBrathw8 What you guys need are about 2,000 sticks of dynamite and a management team staffed w/ techies who have never heard of Sears. Rocco Pendola (@Rocco_TheStreet) January 4, 2014So, while I said that about Sears, it applies to any number of physical retailers, who had their heads handed to them by Amazon.com (AMZN - Get Report) and have yet to cobble together anything resembling a sound response. That's where the Sears' VP's Tweet matters in this conversation. Like I told him on Twitter, to even mention "shorts" in relation to Sears's problems waxes delusional. The same type of delusion Ron Johnson showed at JCP. But now Ron Johnson's gone and, sadly, nobody learned from his bravado-fueled mistakes. There doesn't appear to be the will or intellectual capacity within the executive ranks of retail to imagine and fight for the level of wholesale change that needs to take place.
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