*Update, Monday morning, January 6, 2014: For further context, please read the author's response to Sears and the controversy this article triggered, Sears: A National Tragedy.
**Updated from 4:06 p.m., EST w/ Brian Sozzi images from J. C. Penney
(JCP - Get Report) on Page Two and official response from Sears VP of Corporate Communications via Twitter as well as images from a Sears store in Santa Monica, CA, on Page Three.
NEW YORK (TheStreet) -- Here's an update I wanted to put up top to ensure you saw it -- official response from Sears VP of Corporate Communications Chris Brathwaite followed by a request for reader participation:
If you are near or can be near a Sears and are so inclined, head over and take some pictures. Be random. Don't just look for the bad ones. Send them to me via email (rocco.pendola@TheStreet.com) or on Twitter, @Rocco_TheStreet.
TheStreet's Brian Sozzi, also known as Belus Capital Advisors CEO, is roaming a Sears Holdings (SHLD - Get Report) flagship store in New York as we speak. And, as was the case during the run-up to the holiday shopping season, the images he's posting on Twitter (TWTR) are nothing short of pathetic:
At @Sears the mannequins face the clothes, not the people $SHLD @ADinnocenzio pic.twitter.com/nqWp8z0OYU Brian Sozzi (@BrianSozzi) January 4, 2014
Tip Always look under a rack for fallen now dirty clothes to assess margin risk. pic.twitter.com/U7AxFHEDcz Brian Sozzi (@BrianSozzi) January 4, 2014