This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

AT&T Battles T-Mobile For Worldwide Supremacy

NEW YORK ( TheStreet) -- AT&T (T - Get Report) and T-Mobile (TMUS - Get Report), the major GSM-based U.S. cellular providers, are at it again. This time, it's AT&T's turn to try to lure T-Mobile customers with a somewhat-special offer of its own. On news of the plan, T-Mobile shares were falling 3.3% to $32.26.

To be sure, T-Mobile actually started the feud. The No. 4 U.S. cellular-phone provider began this spat by offering a way for anyone to buy a new phone on the installment plan in a separate transaction from the monthly charges for service. Therefore, you could buy new phones as often as twice a year under T-Mobile's "Jump" (Just Upgrade My Phone) scheme.

On the counterattack, AT&T has just announced its own plan. AT&T is offering T-Mobile customers promotional cards worth as much as $250 for their old smartphones and cards worth an extra $200 in rebates for every phone line they switch to the company formerly known as Ma Bell. But, there are some interesting conditions if and when you accept the offer.

Under AT&T's installment plan, customers can buy a new handset every 12 to 18 months. Nonetheless, those promotional cards can only be used "toward purchases of eligible AT&T products & services or to pay your wireless bill." So, there are some limitations. 

Both AT&T and T-Mobile provide services using the GSM wireless standard making it pretty easy for customers to switch. Verizon (VZ) and Sprint (S) operate on the CDMA wireless standard.

T-Mobile could be ready to announce yet another volley in the war. On New Year's Day, T-Mobile US CEO John Legere tweeted to his friends that he was thinking about "unshackling families from the other guys" as part of his resolution for 2014. T-Mobile could announce a new "UnCarrier 4.0" family plan as early as next week at CES in Las Vegas.

AT&T was little changed at $34.96.

Written by Gary Krakow in New York.

To submit a news tip, send an email to

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
TMUS $35.11 0.00%
T $36.47 0.00%
AAPL $93.99 0.00%
FB $102.01 0.00%
GOOG $682.40 0.00%


Chart of I:DJI
DOW 15,973.84 +313.66 2.00%
S&P 500 1,864.78 +35.70 1.95%
NASDAQ 4,337.5120 +70.6750 1.66%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs