NEW YORK *TheStreet) -- DreamWorks Animation (DWA) is reportedly planning to announce a tablet computer especially for children which will feature special programming based on characters featured in its popular animated movies.
The announcement will be made at next week's CES electronics industry show in Las Vegas.
DreamWorks shares were up 1% in early trading Friday, to $35.50.
According to the New York Times, DreamWorks is partnering with privately-owned Fuhu, the California-based company currently manufacturing the popular Nabi line of tablets. Two million Nabis were reportedly sold worldwide in 2013.
DreamWorks and Nabi worked together on the Nabi 2 Disney (DIS) Edition tablet for kids.
The new tablet, the DreamTab, will feature special programming based on popular characters from DreamWorks films including "Shrek", "Madagascar", "Kung Fu Panda" and "How To Train Your Dragon," in addition to educational applications aimed toward young children.
Newly featured programming will be downloaded automatically to the device. The system is said to be like a private "cable channel" for children. Jim Mainard, DreamWorks' digital strategy/new business development boss told the Times, "We could push out a new character moment every day of the year."
But it is designed to be used for more than just fun and games. The tablet will also allow children to send instant messages and emails to their parents' smartphones. Fuhu's chief executive Jim Mitchell says "We want to transform the way kids play, learn and grow through technology".
DreamTab is also said to be able to wirelessly interact with other DreamWorks branded products and toys.
Detailed specs haven't been announced, but the hardware has been described as having an eight-inch touchscreen and a stylus pointing device. The DreamTab will run on Google's (GOOG) Android operating system. Both companies involved described the tablet as being similar in computing power to an Apple (AAPL) iPad. The price is expected to be in the "under $300" range.
The DreamTab should reach retailers this spring. A second model with a 12-inch display is reportedly in the works for release later in 2014.
-- Written by Gary Krakow in New York.
To submit a news tip, send an email to firstname.lastname@example.org.
Select the service that is right for you!COMPARE ALL SERVICES
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV