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Bloomingdale’s Celebrates Chinese New Year

To celebrate Chinese New Year, select Bloomingdale’s will be ringing in the Year of the Horse with unique pop-up shops, merchandise, special events, and cultural presentations from Jan. 10 – Feb. 15, 2014.

“As a company rooted in family and tradition, we look forward to once again celebrating both the Chinese New Year and entire Chinese culture that is deeply rooted in history,” says Tony Spring, Bloomingdale’s president and COO, and newly appointed chairman and CEO effective Feb. 1, 2014. “We welcome Chinese shoppers and tourists, along with all of our loyal shoppers, to join the festivities as we celebrate the Year of the Horse.”

Shoppers at Bloomingdale’s 59th Street, North Michigan Avenue, San Francisco Centre, and South Coast Plaza are invited to get into the spirit of the holiday and test their luck with the Chinese red envelope tradition from Jan. 30 – Feb. 2, 2014. Select envelopes will be filled with prizes such as a bMoney card in a denomination of $8, $88, or $888 (a traditional lucky number in the culture); a complimentary small Forty Carrots yogurt; a limited-edition Year of the Horse tote bag; special offers at the Clarins, Estee Lauder, and La Prairie counters; savings at select Bloomingdale’s dining destinations; complimentary mini cupcakes at Magnolia Bakery (59 th Street location only); special savings at Maximilian Fur Salon (59 th Street, North Michigan Avenue, South Coast Plaza only).

Bloomingdale’s will also be debuting limited-edition pop up shops curated by the retailer’s fashion office that are filled with unique pieces for your wardrobe and home celebrating Chinese culture at the following locations: 59th Street, Medinah Home, North Michigan Avenue, Soho, South Coast Plaza, and San Francisco Centre. The shops will be filled with such pieces as a limited-edition reusable “Little Horse Bag” inspired by Bloomingdale’s iconic Brown Bag, an exclusive Longchamp Year of the Horse bag, an exclusive Carmen Marc Valvo Couture red chinchilla jacket, as well as other must-haves from Alex & Ani, Anna B., Art Addiction, Asian Loft, Baccarat, Chaser, Clarisonic, Cynthia Steffe, Diane von Furstenberg, Dogeared, Fox, Franz, Furla, Godiva, Happy Socks, John Robshaw, Jonathan Adler, Lalique, MCM, Michael Aram, Michael Wainwright, Natori, Nike, Olivia Riegel, Prouna, Ray-Ban, Riedel, Salvatore Ferragamo, Topo Ranch, Versace, Voluspa, and Wildfox.

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