#WhatTheL? Staples Changes its LogoTo reinforce that Staples is adding thousands of new products beyond office supplies every day, the company is changing its logo by removing the ‘L’– the iconic, bent staple. Initially, Staples is excluding the bent staple in its logo in a number of places, including Staples.com, and the company’s social channels such as Twitter, Facebook, LinkedIn and YouTube pages. Fans can join the “What the L is going on at Staples?” conversation by using the hash tag #WhatTheL.
Staples Launches ‘Make More Happen,’ New Tagline And Campaign
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