Rose Parade entrant Public Storage (NYSE:PSA) won the Grand Marshal’s Trophy for “Adventures in Space.” The award is given to the float that demonstrates excellence in creative concept and design.
The award-winning float turned out to have more first-time components than met the eye and judges and viewers were treated to a spectacular and unique performance. “Adventures in Space” started as a single float, featuring three aliens aboard a spaceship. The ship opened 45 feet into the air, ramps descended and the three aliens left the ship in their own vehicles. The crowd was treated to the aliens’ first encounter with Pasadena and then watched as they reboarded the ship. No float has ever disassembled and reassembled as part of the parade.
Another first involved employees from across the country in the float decoration. Since everyone could not make it to Pasadena— Public Storage has 5,000 employees in 38 states with over 2,100 locations in the U.S.—parts of the float were prepared at the Company’s 33 regional offices. When assembled on the ship’s control board, the alien letters spelled out a secret message that was decoded as “We’ll Treat Your Stuff Like It’s Our Stuff!”
The float was designed by Charles Meier and built by Paradiso Floats. This year’s Rose Parade theme was “Dreams Come True,” and Mr. Meier developed the unique concept for “Adventures in Space” while still in high school. Nearly 20 years later, Public Storage brought that dream to life.
Public Storage, a member of the S&P 500 and FT Global 500, is a fully integrated, self-administered and self-managed real estate investment trust that primarily acquires, develops, owns and operates self-storage facilities. The Company’s headquarters are located in Glendale, California. At September 30, 2013, the Company had interests in 2,110 self-storage facilities located in 38 states with approximately 135 million net rentable square feet in the United States and 188 storage facilities located in seven Western European nations with approximately ten million net rentable square feet operated under the “Shurgard” brand. The Company also owns a 43% common equity interest in PS Business Parks, Inc. (NYSE:PSB) which owned and operated approximately 28.6 million rentable square feet of commercial space, primarily flex, multi-tenant office and industrial space, at September 30, 2013.