Aloft Hotels, part of Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT), today announced the opening of Aloft Yancheng in Jiangsu Province of eastern China. Owned by Yancheng Powerlong Real Estate Development Co.,Ltd, the hotel is the first international hospitality brand in this up-and-coming metropolis, and the seventh Aloft hotel in China. Designed for the next generation of traveler, the hotel features urban-inspired design, tech-forward touches and a vibrant social scene featuring live music performances as well as 299 stylish guestrooms, 380 square meters of meeting space.
“From the recent opening in Dalian to Aloft Yancheng, Aloft reflects a growing demand for design-led hotels with a lively social scene in emerging cities,” said Qian Jin, President, Greater China, Starwood Hotels & Resorts. “We are thrilled to add Yancheng, an ideal location, to our robust portfolio in China.”
Aloft Yancheng is conveniently located near the city’s main downtown area, its brand new business district, and major transportation hubs. The hotel is close to many noteworthy travel destinations, including Dazong Scenic Lake, the Nine-Dragon Scenic Region, various coastal plains and two nature reserves.
As Jiangsu Province’s second largest city by population, Yancheng serves as a major regional business hub. The city is home to the Yancheng Economic and Technological Development Zone and the Chengnan New District, among other innovative business initiatives. Designated by the provincial government as a key recipient for foreign direct investment in the Jiangsu Coastal Area and a recently added member of the Yangtze Delta Economic Zone, the city’s role in Chinese economic progress and development continues to grow in importance.
“As the first internationally branded hotel in the city, the opening marks a major milestone for both Aloft and the city of Yancheng,” said Richard Guo, Hotel Manager of Aloft Yancheng. “Our central location, urban design and buzzing social atmosphere will energize the hospitality and entertainment scene of Yancheng, attracting both savvy travelers and residents alike.”