This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Facebook Dominates Adults' Use of Social Media

Stocks in this article: FB TWTR LNKD

NEW YORK ( TheStreet) -- According to a new survey from the Pew Research Center Internet Project, 73% of "online adults" are now using social networking sites. Those adults are described as 18 years of age or older.

Even more interesting is the popularity of the networking sites they're using. Facebook (FB) still leads the pack by a large margin but Twitter (TWTR) only placed fourth on the list.

Seventy-one percent of the adults surveyed this year say they use Facebook. That's up from 67% a year ago. In second place was LinkedIn (LNKD) with 22% up from 20% last year. Privately-owned Pinterest registered a large increase year over year jumping from 15% to 21%.

According to the survey Twitter  (TWTR) registered a 2% increase to 18% in the 2012-2013 study. In fifth place was Facebook-owned Instagram which saw an increase from 14% to 17% in the past year.

Pew researchers note that while Facebook is still the dominant force other networking sites have developed their own demographic user profiles:

Pinterest holds particular appeal to female users (women are four times as likely as men to be Pinterest users), and LinkedIn is especially popular among college graduates and internet users in higher income households. Twitter and Instagram have particular appeal to younger adults, urban dwellers, and non-whites. And there is substantial overlap between Twitter and Instagram user bases.
Facebook also holds another distinction. 63% of Facebook users visit the site at least once a day; 40% visit multiple times each day. Other sites which come close are Instagram (57% visit once a day/35% multiple times) and Twitter (46%/29%).

As for crossover, 42% of online adults said they use multiple (two or more) networking platforms while 23% use only one. Of that second group, Facebook is the most popular choice registering a whopping 86 percent of single-site users. LinkedIn scored 8%, Pinterest 4% while Instagram and Twitter came in at 2% each.

The Pew survey results are based on data from telephone interviews conducted from August 7 to September 16, 2013, among a sample of 1,801 adults, age 18 and older.

-- Written by Gary Krakow in New York

To submit a news tip, send an email to

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs