Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) today announced a groundbreaking campaign which leverages the flexible capabilities of its visual digital out-of-home network to deliver New Year’s Eve celebrations from around the world to the U.S. and Canada. Starting at approximately 6:00 a.m. Eastern Time, December 31 st, when New Zealand, Australia, Japan and China are among the first countries to enter 2014, Clear Channel Outdoor will begin displaying AP’s images of international New Year’s Eve celebrations across its inventory of more than 1,000 digital billboards in 37 major U.S. markets and select locations in Canada. The campaign will conclude when Alaska, American Samoa, and the U.S. Islands of Baker Island and Howland Island are the final countries to enter into the New Year between 4AM and 7AM Eastern Time on Thursday, January 2 nd.
Illustration of Clear Channel Outdoor digital creative for #NYE4all campaign with Associated Press Images (Photo: Business Wire)
AP Images, the commercial photo unit of The Associated Press, was selected by Clear Channel Outdoor to collaborate in this groundbreaking use of out-of-home digital media because AP owns the world’s largest collection of historical and contemporary photographs, including timely, powerful and informative images that cover topics including breaking news, sports, business, entertainment, weather, fashion, and travel. Clear Channel Outdoor will place AP’s images of New Year’s Eve into outdoor creative emblazoned with #NYE4all to encourage social engagement and sharing on Twitter, Facebook and other social media platforms.
Clear Channel Outdoor’s growing digital inventory and innovative use of these screens have moved the company from a traditional outdoor advertising business to a powerful real-time broadcast medium that provides a more creative, timely, flexible and relevant way for brands to message and interact with consumers. Advertisers are increasingly using these new capabilities to engage consumers with contextually aware messaging that stimulates deeper brand experiences and dialogue in social media.