This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Some Craft Beer Resolutions for 2014

Stocks in this article: BUD TAP SAM BREW

PORTLAND, Ore. (TheStreet) -- Even when performing the most enjoyable tasks, there's always room for improvement.

Covering the beer industry and writing about beer is a pleasure on most days and nearly on par with drinking beer on its best days. The brewers are fascinating, the search for new brewers and beers leads to some of the most worthwhile stops on the map and the approach to beer by people in various places tells you quite a bit about who they are and what they want out of life. Its core is what's brewing in the tuns and kettles, but its hidden gems lie in beer aisles, on barstools and in gatherings large and small.

We're entering our fifth year of beer and craft beer coverage here at TheStreet and it's been an enlightening ride from our first look at pumpkin ale in 2010 to our chats with folks such as Boston Beer's Jim Koch, the Craft Brew Alliance's Rob Widmer, Sierra Nevada's Ken Grossman and New Belgium's Kim Jordan. We've learned quickly that beer isn't just a product. It's a portion of brewers' heritage and buyers' memories. It's an ideal worth petitioning the government over and pedantically defining down to its smallest details.

It matters and, more importantly, it matters a lot to you folks. If our stories about beer weren't read and those reading them weren't asking for more, this writer would likely be reassigned to the pork bellies beat. Beer stirs passions that few other commodities can, and it has a connection with people that we want to continue to explore in years to come.

But we want to do it better. Just like the holiday host who thinks he or she could stand to lose a few pounds after finishing off this years leftovers or the procrastinators who decided that this is the year they finally see the rest of the world or do that one thing that's been scaring them senseless all these years, we know there's work to do. That's why we've come up with a few resolutions of our own this year we hope some of you will join us in keeping:

1. Try everything

We mean everything. We know that you know that tallboy of Rainier isn't brewed in Seattle anymore and is basically malt liquor. Taste it anyway. We know that Herman Joseph's Private Reserve is made by AC Golden, a subsidiary of MolsonCoors. Taste it anyway. We're fully aware Goose Island is owned by Anheuser-Busch InBev now and that its Bourbon County Stout is now an A-B product. Try it anyway.

Does a beer sound really bitter? Try it anyway. Does a beer have chili in it? Try it anyway. Is it coming out of a cask, a nitrogenated tap or a hop-filled device known only as Randall? Try it anyway.

Knowing beer isn't about posing with a pint of Pliny the Elder and showing the world how cool you are. It's also not about putting down as much of a 30-pack as you can before kickoff. It's about exploring what's out there and informing your decision. It's about hearing the ignorance warning you off a particular beer and shrugging it off in favor of personal experience. It's about giving a retiree's brewery and taphouse in the suburbs the same chance you'd give a renowned brewer's new brewpub in the adjacent city.

In short, it's a continuing education. It's learning the styles, learning the process behind it, learning what you like and learning why people like beers you don't. As with just about any area of study, the moment you're ready to learn everything about beer is the moment you accept what you don't know about it.

It's why gifted brewers still make pilgrimages to Belgium, Germany, the Czech Republic and elsewhere and apprentice under brewers whose families have been making beer for centuries. It's why beer lovers visit Trappist monasteries and adhere to their rigid rules just for a taste of their beers. It's why stout lovers will try Guinness in both Ireland and Nigeria and why a witbier enthusiast will visit Naka, Japan, just as readily as he or she will head to Hoegaarden, Belgium.

Beer isn't as much about what you know as it is about what you can learn next. If you approach it with an open mind, we'll do the same.

1 of 3

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs