NEW YORK (TheStreet) -- Netflix (NFLX - Get Report) announced a streaming plan on Monday that starts at $6.99 per month as opposed to $7.99 per month. Shares of the Internet video streaming service are down 0.1% to $366.99.
The streaming plan is available to new subscribers who are just trying the video service. The $6.99 Netflix streaming option limits users to just one stream on one device at a time. The standard $7.99 plan lets users watch Netflix content on two devices simultaneously.
Netflix previously announced a $11.99 family plan that lets subscribers watch four streams at once.
The news plans mean that Netflix subscribers have the option to upgrade or downgrade their subscriptions as they see fit. It's potentially useful if the company ever raises prices for its services.
On Monday Netflix also announced the termination of its stockholder rights plan. The plan previously granted all shareholders the right to acquire more shares if any single shareholder held more than a 10% stake in the company.
TheStreet Ratings team rates Netflix as a "hold" with a ratings score of C. TheStreet Ratings Team has this to say about their recommendation:
"We rate NETFLIX INC (NFLX) a HOLD. The primary factors that have impacted our rating are mixed ? some indicating strength, some showing weaknesses, with little evidence to justify the expectation of either a positive or negative performance for this stock relative to most other stocks. The company's strengths can be seen in multiple areas, such as its robust revenue growth, solid stock price performance and compelling growth in net income. However, as a counter to these strengths, we also find weaknesses including disappointing return on equity and generally higher debt management risk."
Highlights from the analysis by TheStreet Ratings Team goes as follows:
- The revenue growth came in higher than the industry average of 7.7%. Since the same quarter one year prior, revenues rose by 22.2%. Growth in the company's revenue appears to have helped boost the earnings per share.
- Powered by its strong earnings growth of 300.00% and other important driving factors, this stock has surged by 315.80% over the past year, outperforming the rise in the S&P 500 Index during the same period. Regarding the stock's future course, our hold rating indicates that we do not recommend additional investment in this stock despite its gains in the past year.
- NETFLIX INC reported significant earnings per share improvement in the most recent quarter compared to the same quarter a year ago. This company has reported somewhat volatile earnings recently. But, we feel it is poised for EPS growth in the coming year. During the past fiscal year, NETFLIX INC reported lower earnings of $0.29 versus $4.17 in the prior year. This year, the market expects an improvement in earnings ($1.72 versus $0.29).
- Despite currently having a low debt-to-equity ratio of 0.42, it is higher than that of the industry average, inferring that management of debt levels may need to be evaluated further. Despite the fact that NFLX's debt-to-equity ratio is mixed in its results, the company's quick ratio of 0.59 is low and demonstrates weak liquidity.
- The company's current return on equity has slightly decreased from the same quarter one year prior. This implies a minor weakness in the organization. When compared to other companies in the Internet & Catalog Retail industry and the overall market, NETFLIX INC's return on equity is below that of both the industry average and the S&P 500.
- You can view the full analysis from the report here: NFLX Ratings Report