This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Applebee's Zesty Roma Pepper Steak Is Weight Watchers®-endorsed And Has An Extra Kick Of Flavor Without The Guilt. (Photo: Business Wire)

With two new dishes delivering full-on flavor and surprisingly few calories, Applebee’s restaurants is turning to social media to find its most over-the-top fans to appear in a TV commercial and tell the story of its Unbelievably Great Tasting & Under 550 Calories Menu.
Applebee's zesty Roma Pepper Steak is Weight Watchers®-endorsed and has an extra kick of flavor with ...

Applebee's zesty Roma Pepper Steak is Weight Watchers®-endorsed and has an extra kick of flavor without the guilt. (Photo: Business Wire)

Five years after introducing Unbelievably Great Tasting & Under 550 Calories dishes – generous-portioned selections packed with bold flavors and fewer calories – America’s favorite neighborhood grill and bar invites fans to show what they’ve got by recording their most unbelievable reactions on Vine using the hashtag #BeeFamous, beginning Dec. 30. The best reactions will appear in an Applebee’s TV commercial in early February.

“Applebee’s has millions of fans in social media. If you’re one of them, you know we love to interact,” said Mike Archer, Applebee’s President. “#BeeFamous is about capturing the spirit of that first bite of our Unbelievably Great Tasting & Under 550 Calories Menu items. You won’t believe something that good has so few calories.”

#BeeFamous marks the first time Applebee’s has engaged its fan base of more than 5 million fans and followers with the opportunity to appear in a TV commercial. The campaign highlights the Unbelievably Great Tasting & Under 550 Calories Menu through multiple channels and the even more unbelievable personality and talent of its biggest fans.

“We’re always looking for ways to break the mold and engage with fans,” Archer said. “The integration of social media and broadcast marketing is something we’ve never done before. It’s exciting to put the spotlight on the fans who show us love every day.”

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

DOW 17,730.11 -27.80 -0.16%
S&P 500 2,076.78 -0.64 -0.03%
NASDAQ 5,009.2140 -3.9090 -0.08%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs