This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Apple to $1,000 in 2014

Investors have bid the stock up 62% on what? On faith? On the premise that Dick Costolo is the poor man's Reed Hastings? On the notion that the company will win enough of a mobile advertising market dominated by Google (GOOG - Get Report) (and, to a lesser extent, Facebook), to make a dent worthy of AMZN-like high flyer status.

I'm all for the narrative. I'm all for the story stock. I'm even all for Twitter. But I'm done being all for names with real question marks outperforming the company with quite possibly, outside of Google, Amazon and Starbucks (SBUX - Get Report), the fewest question marks in corporate America.

The world gets hip to this line of thinking in 2014. And not merely on a hunch or because it felt like time. Apple will trigger euphoria that, this time, will follow through. Because confidence lost will have been reestablished. 

It starts in January on the Q4 earnings call. I'm not sure if we'll get any sort of pre-announcement from Apple, but there's no question in my mind that while Amazon owned the holiday shopping season from an e-commerce standpoint, Apple will have owned it from a consumer electronics perspective.

Must Read: [video] Quick Take: Wells Fargo: Markets Will Have a Happy 2014

We still don't have any better idea of what Tim Cook's "next big thing" will be than we did when he took over for Steve Jobs. But we have iPad Air. A game-changing device superior to every other tablet or similar device on the market. Don't understate the importance of this release. If you're only as good as your last game, Cook and Apple are pretty strong right now. 

For some reason, iPad Air has flown under the radar of most observers, cast off as a slightly lighter version of its predecessor. Not so. It's the real deal. It's a game changer. It's Tim Cook proving that he can take something meaningful from conception to implementation and beyond.

In 2014, he wins widespread confidence and ups the ante as AAPL takes it rightful spot at the head of the pack in tech and on Wall Street.

--Written by Rocco Pendola in Santa Monica, Calif.

Rocco Pendola is a columnist for TheStreet. Pendola makes frequent appearances on national television networks such as CNN and CNBC as well as TheStreet TV. Whenever possible, Pendola uses hockey, Springsteen or Southern California references in his work. He lives in Santa Monica.
3 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG
SBUX $54.40 -0.57%
TWTR $27.28 -1.80%
AAPL $109.88 -2.60%
AMZN $504.03 -1.70%
BBY $36.06 -1.90%

Markets

Chart of I:DJI
DOW 16,249.96 +191.61 1.19%
S&P 500 1,913.85 -58.33 -2.96%
NASDAQ 4,636.1050 -140.4030 -2.94%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs