Hewlett-Packard Company (HPQ - Get Report) is reportedly planning to launch a big and less expensive smartphone also called "phablet" as the company had been discussing its re-entry to the mobile industry for more than a year now.
According to report from The Information, the PC maker aims to introduce 6-inch and 7-inch smartphones for consumers in emerging markets including China, India, and the Philippines. The mobile devices will be sold at around $200 to $250 without carrier contract.
Hewlett-Packard’s second foray into smartphone market
In 2010, Hewlett-Packard Company (HPQ - Get Report) tried to establish its position in the smartphone market after acquiring PDA developer, Palm for $1.2 billion. However HP's WebOS Touchpad and smartphone failed to attract consumers and the company decided to discontinue its WebOS operations the following year.Last year, Meg Whitman, chief executive officer of Hewlett-Packard Company (HPQ - Get Report), indicated that the company will eventually develop smartphones for consumers worldwide. Back then, Whitman said the company will not launch a new smartphone this year 2013, but the company aims to introduce a product in the future to avoid missing out on a huge segment of the population. According to her, “We don’t have any plans to introduce a smartphone in 2013, but we’ve got to start thinking about what is our unique play, how do we capture this element of the personal computing market?”