Groupon (NASDAQ: GRPN) (
) today announced the new face of its growing health, beauty and wellness category, Favin the Beauty Maven. Favin is now highlighting her expertise across her own
on Groupon.com, and her social media channels, including
. Favin will be sharing her beauty tips and tricks and providing insight into a variety of trends and unique treatments, all with an emphasis on maintaining health, beauty and wellness without breaking the bank. She’ll also be experimenting with a variety of treatments and will share those on her YouTube channel and other social media platforms.
Favin the Beauty Maven, Groupon's new face of its growing health, beauty and wellness category. (Photo: Business Wire)
“I’m excited to share all of my experiences with customers and followers alike,” said Favin the Beauty Maven. “Whether it’s a new way to reduce wrinkles, volumize lashes or clear your skin, or an in-spa or at-home treatment to calm your nerves or revitalize your soul, my goal is to bring you the very latest every day.”
To celebrate her debut and the new year, Favin the Beauty Maven is giving away prizes. Follow @FavintheMaven on Twitter, reply to her with a health and beauty trend you want to try in 2014 and include #Favin2014 in your response for a chance to win $50 in Groupon Bucks.
In addition to Favin’s debut, Groupon has established its own Health, Beauty and Wellness Merchant Advisory Board. Composed of top tier health, beauty and wellness merchant partners and consultants from across the United States, Groupon’s Health, Beauty and Wellness Merchant Advisory Board provides insight into regional and seasonal trends as well as industry knowledge. The Board meets on a regular basis to share information and new developments in the space, all in an effort to bring the very best to Groupon customers and merchants.