Broadcast radio rules by a wide margin with Google's (GOOG) YouTube a prime driver of online activity.
While the survey likely has flaws and I don't agree with the author's decidedly negative findings/assumptions about subscription model Internet radio, I do concur that consumers are still feeling out how to best navigate this relatively new streaming-dominated landscape.
And, make no mistake, just as streaming will soon dominate video consumption (if it doesn't already in some areas), it will rule music listening. For whatever reason, the transition from more traditional methods of watching television and the Netflix (NFLX) red envelope appears easier to swallow than the shift from what's playing in your iTunes (or similar) collection, on broadcast radio and the only Web service to achieve significant scale, Pandora (P - Get Report) Internet radio.It's a fascinating landscape to observe. I love speculating about what's happening and visioning what might be, but here I want to address practical considerations that can help advance the learning curve. At the same time, the possibilities inherent in Internet radio (and its offshoots) as a consumer space help inform the investment case for companies in and around the space. I reckon most music listeners probably do not use even a fraction of all that exists to their advantage. Granted, there's so much out there it can be intimidating. There's no end to the potential systems and combinations that can take your music listening -- casual, hardcore or somewhere in between -- to not only the next level, but its greatest potential.