Dec. 23, 2013
/PRNewswire/ -- John Hancock Investments won a total of six awards, including top honors in the Overall Advisor Digital Technology category, for the large companies group (more than
in assets under management), at the recent STAR Awards ceremony presented by the Mutual Fund Education Alliance (MFEA).
The award for Overall Advisor Digital Technology recognized the John Hancock Advisor website, including such business-building tools as iDiversify, Portfolio Insight, and Proposal Builder. Regarding this award, the judges' remarks included the following comments: "Fun, engaging, informative, useful and practical. By far a comprehensive, client-centric digital offering."
"Providing tools and education that help both advisors and their clients is a top priority for us at John Hancock Investments," said
Karen A. McCafferty
, Senior Vice President and head of marketing for John Hancock Investments.
Below is a recap of John Hancock Investments' awards in the other MFEA categories, with judges' commentary:
- Advisor Introduction Kit: "An extremely cohesive and a visual 'wow.' Excellent job overall."
- Advisor Electronic Newsletter: "Advisors are sure to get great value out of this piece."
- Advisor Online Services: "Advisors should definitely open this email!"
- Advisor Website: "A robust offering with several unique and highly useful tools."
- Advisor Mobile Apps: "Very engaging."
For 17 years, MFEA's STAR awards have been presented annually in recognition of mutual fund companies that excel in education, marketing, and communications for shareholders, financial advisors, retirement plan participants, and the investing public. John Hancock Investments was among the fund companies honored at a MFEA ceremony in
About the STAR Awards and the Mutual Fund Education Alliance
The STAR Awards program was designed to honor the fund industry for its extraordinary efforts to communicate with and market to investors in ways that support shareholders and their investment goals. For nearly 20 years, the STAR Awards program has distinguished itself as the premier fund industry competition that encourages excellence and fosters improvement and innovation. The Mutual Fund Education Alliance is the national trade association for mutual fund companies that offer funds direct, through supermarkets or through third parties, and financial advisors. The association provides a variety of services, information, and resources designed to support the marketing and investor education initiatives of its member firms and enhancing the public's awareness of the beneficial use of mutual funds. It provides a dynamic forum for mutual fund executives and fund industry business partners and fosters member success through the exchange of information, shared intelligence and commentary, and strong networking among colleagues. For more information, visit www.mfea.info.