This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

Neustar Expands Media Intelligence Partner Network 185% In 2013, Supports Global Advertiser And Agency Demand

Neustar, Inc. (NYSE:NSR), a trusted, neutral provider of real-time information and analysis, today announced the expansion of its Media Intelligence partner program to support global advertiser and agency demand. Partner engagement has increased dramatically in 2013, growing 185 percent across all types of media partners, including demand-side platforms, content management systems, data providers, publishers and other strategic partners. Through this partner network, Fortune 500 advertisers and their agencies can use their own first-party data or offline third-party data, enabling smart activation of their combined customer intelligence and media intelligence across all of their media campaigns regardless of where they run.

By leveraging the Neustar AK Media Intelligence PlatformTM (MIP), powered by Neustar’s Aggregate Knowledge service, to build custom audience segments and pass them to media partners in a protected and privacy-compliant way, advertisers across key verticals such as Retail, Finance, Telco, and Consumer Packaged Goods have seen a minimum conversion lift of 3X. According to the Neustar Aggregate Knowledge Q3 2013 Media Intelligence Report, focusing on high-performing attributes across key verticals led to an increase in conversions ranging from 300 to 970 percent. Building these segments inside a centralized marketing platform provides accurate, actionable visibility into customers and the media landscape.

“We continue to expand the value of our centralized marketing platform, enabling clients to leverage their data assets, get a complete view of their customer, and personalize their dialogue across every touchpoint,” said David Jakubowski, Senior Vice President of Marketing Services at Neustar. “This enables our clients to create an audience segment and communicate with that audience more effectively without compromising data privacy and security.”

According to Greg Williams, Co-Founder and SVP of OPEN Partnership, “By working with Neustar, MediaMath customers are able to activate their media and audience data, make more informed targeting decisions, and measure the increased effectiveness of their online campaigns.”

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,776.12 -200.19 -1.11%
S&P 500 2,067.89 -18.35 -0.88%
NASDAQ 4,900.8850 -46.5560 -0.94%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs