Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced plans to introduce its trailblazing, eco-wise Element brand to Fargo, North Dakota. Element Fargo is scheduled to open in November 2015 in the bustling Veterans Boulevard Corridor. Owned by StaySharpe Hotels, the new Element hotel is built green from the ground up, offering a smart, new lodging option for travelers with 130 bright, stylish rooms and an atmosphere designed to fuel a life in balance and on the move.
Element Fargo will be ideally located across the street from the site of the new $500 million Sanford Fargo Medical Center now under development, and just ten minutes from Microsoft Corporation’s second largest campus in North America. The hotel will also be convenient to Fargodome, home of the two-time defending FCS championship team, the North Dakota State Bison. Situated on the southeast corner of North Dakota, Fargo is part of the Fargo/Moorhead metropolitan area, which is experiencing rapid growth driven by the financial, software and energy sectors.
"Element Fargo will offer a fresh new option for travelers who want to maintain a balanced lifestyle when away from home whether for a few days or a few weeks and help meet the demand for high-caliber lodging in this fast-growing area," said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. "Popular among both business and leisure travelers, the Element brand offers guests a bright, energizing environment that's conducive to both work and play."
Element Fargo will boast light-filled studios as well as one bedroom suites featuring a fluid design of modular furniture, swiveling flat-screen televisions, large desks with open shelving and custom-designed closets. Bathrooms will be spa-inspired, with an invigorating rain shower and dual-flush toilet. Rooms will also offer fully equipped kitchens and the signature Heavenly® Bed. Other brand signatures will include a state-of-the-art, 24-hour fitness center, an indoor saline swimming pool, and a 453 square-foot meeting room with modular furnishings, a flexible layout and state-of-the-art technology that can be customized to meet any business or social needs.