With more than 40 million U.S. viewers, The Rose Parade can rightly claim a fan base that covers all walks of life and all parts of the country. These fans eagerly tune in to see their favorites and to see what’s new. First-time Rose Parade entrant Public Storage (NYSE:PSA) delivers a huge measure of “what’s new” with its float “Adventures in Space.”
Visit the link below to see a rendering of the float:
For the first time in The Rose Parade’s 125-year history, a participant’s employees in locations across the country are decorating a section of the float. Since everyone could not make it to Pasadena—Public Storage has 5,000 employees in 38 states with over 2,200 locations—a piece of the float was shipped to 33 Regional offices. Each piece represents a letter in an alien alphabet which the employees decorated with yellow straw flowers and then shipped back to Pasadena. When assembled on the mother ship’s control board, the letters spell out a secret message that has led three whimsical aliens to arrive in Pasadena on New Year’s Day!
The message will be discovered as the float’s animation unfolds revealing yet another first for the parade. This still-secret animation has warranted one of only two coveted extended-airtimes in the two-hour, five-mile long parade.
For more information, key access and assets, please contact Barbara Cocks, President and Creative Director, H.Q., (818) 243-6800, Ext. 108 or
Public Storage, a member of the S&P 500 and FT Global 500, is a fully integrated, self-administered and self-managed real estate investment trust that primarily acquires, develops, owns and operates self-storage facilities. The Company’s headquarters are located in Glendale, California. At September 30, 2013, the Company had interests in 2,110 self-storage facilities located in 38 states with approximately 135 million net rentable square feet in the United States and 188 storage facilities located in seven Western European nations with approximately ten million net rentable square feet operated under the “Shurgard” brand. The Company also owns a 43% common equity interest in PS Business Parks, Inc. (NYSE:PSB) which owned and operated approximately 28.6 million rentable square feet of commercial space, primarily flex, multi-tenant office and industrial space, at September 30, 2013.