Dec. 19, 2013
/PRNewswire/ -- As the transformation of the 7,000–seat theater at Planet Hollywood Resort & Casino nears completion, the resort's parent company, Caesars Growth Partners, a joint venture between Caesars Entertainment and Caesars Acquisition Company, revealed plans today that will propel the historic venue to the forefront of the
entertainment market. Caesars officials announced today their strategic partnership with the world's leading promoter of live entertainment, Live Nation Entertainment (NYSE: LYV), for the newly-renovated theater which will feature innovative amenities and a new name – The AXIS at Planet Hollywood Resort & Casino.
"Planet Hollywood has been an important addition to our
portfolio and plays a pivotal role in our entertainment strategy for the city," said
, Caesars Entertainment Chairman, President and Chief Executive Officer. "Not only will The AXIS provide concert-goers with a one-of-a-kind experience inside a unique setting, our partnership with Live Nation will ensure we deliver A-List entertainment that will solidify the venue's reputation as the city's premier live music destination."
The partnership forged with Caesars at The AXIS will mark Live Nation's first significant alliance with a venue of this size in
. The powerful pairing between the two entertainment leaders will provide Caesars access to Live Nation's vast artist network, while Live Nation will expand its footprint in the
In the exclusive, long-term deal, Live Nation will bring a dedicated team to work closely with Caesars in securing an impressive set of resident headliners and top touring acts. The partnership is inclusive of the venue's first artist-in-residence,
, who will launch her show "Britney: Piece of Me" on
"Live Nation has looked for the right opportunity to expand our presence in
and we found it in this partnership with Caesars. Since Live Nation began, we've delivered great talent to fans in
and look forward to booking shows in the beautiful, new venue," said
, Live Nation Entertainment Co-President North America Concerts.
While world-class content from Live Nation and the venue's unique size and configuration will set it apart, amenity and guest experience will further distinguish The AXIS from other venues in
. With a nod to the growing importance of nightlife to the
visitor experience, The AXIS creates the first true nexus of nightlife and live entertainment both in its design and service model.
The theater redesign features an innovative dance floor and VIP table seating concept that allows guests a one-of-a-kind concert experience that is made even more exceptional by the nightlife-oriented service provided by Drai's Management Group. Led by
perennial leader in nightlife entertainment concepts, Drai's Management Group will serve as the venue's exclusive beverage service provider. The Drai's team will be responsible for delivering the same level of attention and detail of service
guests have grown accustomed to receiving in their nightclub experiences.
"We have enjoyed our long-standing partnership with Caesars Entertainment in
and are thrilled to be expanding our relationship at The AXIS. We are confident that guests are going to enjoy the different approach to nightclub-style service in a theater setting," said Drai. "We're also looking forward to working with new partners Live Nation and
as well as the other artists who will perform in this unique venue."
Opened in July of 1976 originally as the Aladdin Theater for the Performing Arts, The AXIS boasts a rich history of serving as one of
premier performance venues. Initially developed as a virtual indoor amphitheater, The AXIS is known for its impressive acoustics and unobstructed views with one of the widest proscenium openings in
the United States
With a solid foundation as its base, the theater was primed for a state-of-the art renovation to prepare for its return to the forefront of
entertainment. Global architectural firm Gensler took the helm in driving the theater's redesign, taking into account the full fan journey by embracing guests from the moment they enter the venue. Upon arrival, the new elliptical lobby immerses guests into an elaborate spatial sequence with ambient lighting that sets the tone for the evening. The lobby provides an intimate club-like atmosphere, drawing guests in and inviting them to become a fabric of the experience. As fans make their way through the dark concourse area, the focus slowly shifts from the guests to the performance space, creating excitement and anticipation prior to the event.
Once inside the theater, guests will be dazzled by one of the largest video and projection installations in the world. The projections come from 60 ultra high-definition projectors that cover more than 200 degrees of the audience chamber. The walls of the audience chamber are wrapped in custom fabric designed to optimize the impact of the video content which will carry over into the stage area with 2,200 square feet of Panasonic high-definition 10 millimeter LED walls that can be reconfigured to meet the needs of various productions. In addition to an immersive visual experience, a groundbreaking D&B sound system with more than 100,000 Watts of power will provide the crispest highs, life-like vocals and earth-shaking bass performances. A massive array of 21-inch subwoofers ensures guests will feel the music as well as they hear it.