This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Yahoo! Mail Wackos Need to Move On

  • A decent size swath of people consider Web-based mail a birthright. Probably because it's one of the first, if not the first thing most of us used consistently when we first got online, there's a false sense of self-entitlement that perfectly-operating web-based mail should come along with birth certificates.
  • The Mail debacle is the perfect issue for Marissa Mayer haters to latch onto, sensationalize and beat into the ground as part of their petty and increasingly shallow efforts to discredit her.

Call me a fanboy. That's fine. That sort of thing is territory for wildly successful and widely respected, yet curiously defensive and insecure tech reporters. If I'm a fanboy, so be it. But, as Cramer likes to drill into us, I'm focused. You must stay focused.

With my eye on the ball, I'm paying more attention these days to Yahoo!'s video strategy. Because it actually matters.

Yahoo! Mail is but one gateway to other Yahoo! properties and content.

Roughly 1% of its users were impacted by the recent outage. This vocal minority yells loudly and with frequency, fabricating the false notion of widespread outrage and backlash against Yahoo!. I'm telling you it just doesn't exist.

The outage or just the general low-quality of Yahoo! Mail will not stop users from accessing other (much higher quality) properties such as Yahoo! Finance or Yahoo! Sports. If my email went out, I'm only robbing myself if stop reading Nicholas Cotsonika on the National Hockey League out of some silly protest.

In other words, there's no nexus between isolated or endemic deficiencies in Yahoo! Mail and any meaningful exodus from the other things Yahoo! does.

The notion of Yahoo! as a daily habit lives on despite this hiccup. Mayer continues to make Yahoo! more exciting and relevant as a daily habit. As such, she will increase the time you spend with Yahoo! by smartly staking out territory in video others have ignored and neglected.

What we're seeing here is best summed up in a couple of Tweets I posted Thursday morning:

When you trade stocks, you have to keep track of the emotion others spew. That's part of your edge. That applies here for traders and investors. But it's also relevant for people uninterested in YHOO as a trade or investment.

The psychology of this situation can actually help those willing to look and do the work better understand the company and see through the Mail-related outrage and, in some corners, vendetta against Marissa Mayer.

--Written by Rocco Pendola in Santa Monica, Calif.

Rocco Pendola is a columnist for TheStreet. Pendola makes frequent appearances on national television networks such as CNN and CNBC as well as TheStreet TV. Whenever possible, Pendola uses hockey, Springsteen or Southern California references in his work. He lives in Santa Monica.
2 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,908.15 -77.46 -0.46%
S&P 500 1,968.07 -4.76 -0.24%
NASDAQ 4,409.2420 -9.7920 -0.22%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto
Advertising Partners

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs