This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

ComScore And FreeWheel Bring Cross-Media Digital Campaign Ratings To TV Broadcasters And Online Video Content Providers

Stocks in this article: SCOR





RESTON, Va., Dec. 19, 2013 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and FreeWheel, which helps the largest players in the television industry generate revenue from their ad-supported content, today announced the integration of comScore validated Campaign Essentials (vCE) and validated Media Essentials (vME) into FreeWheel's Ratings Based Planning solution. This integration allows joint comScore and FreeWheel clients to not only see all their video metrics in one place, but also enables publishers to efficiently plan, forecast, and execute audience guarantee campaigns validated by comScore from within the FreeWheel platform.

(Logo: http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO)

(Logo: http://photos.prnewswire.com/prnh/20131219/CG36355LOGO)

Starting in 1H 2014, clients who use FreeWheel will be able to integrate their comScore vCE and vME audience demographics and GRP data so that data appears alongside a client's usual workflow. Clients will then be able to:

  • Tag video content across all digital screens – including mobile phones, tablets, set-top boxes, and gaming consoles – for reporting within FreeWheel and comScore Audience Analytics services
  • Better manage video advertising campaigns in real-time, making adjustments as needed according to vCE-based metrics, as well as the metrics already available in the FreeWheel workflow
  • Create more accurate inventory management forecasting models through FreeWheel, ultimately improving advertising packages and differentiating those offerings from competitors

"As the link between video content consumption and the box in consumers' living rooms is decoupled, marketers and publishers need accurate, timely and predictive tools to help them manage, measure and forecast their video advertising campaigns across screens," said Anne Hunter, SVP of Global Marketing Strategy at comScore. "We're excited to partner with FreeWheel to provide our joint clients with another layer of insights that will help make those processes easier, faster, and more accurate within their own workflow and within comScore's industry leading Media Metrix® suite of products. This is a significant step in providing the industry with actionable GRPs that are applicable across any screen, including television."

"We recently saw TV Everywhere ad views more than double, which is yet another indication that integrations with partners like comScore are essential for not only digital video channels, but also the large television networks. As dollars continue to shift to digital, networks need tools like Ratings Based Planning to deliver advertising in a seamless fashion across multiple screens," said Doug Knopper, Co-Founder and Co-CEO at FreeWheel. "Simply put, our tools and data partnerships make it easier for TV networks to execute and measure video advertising buys with linear-like measurements throughout the media planning cycle."  

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

About FreeWheel FreeWheel manages the economics of content for the enterprise-class world of television, offering technical infrastructure for revenue rights management and business operations, wrapped in advisory services. Founded and led by a team of executives from the world's leading technology companies, FreeWheel's solutions have already armed companies like ABC, AOL, DIRECTV, ESPN, NBC Universal, Sky, Turner, and Viacom with the technology and services they need to profitably scale their professional content across devices and revenue models. For more information, visit www.freewheel.tv. Follow the company @FreeWheel.

 

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,399.67 +19.26 0.12%
S&P 500 1,904.01 +17.25 0.91%
NASDAQ 4,316.0740 +57.6360 1.35%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs