This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Under-7s Left Unsupervised Online By 64% Of Parents

AMSTERDAM and SAN FRANCISCO, Dec. 19, 2013 /PRNewswire/ -- With child internet safety concerns on the rise, a new study from AVG Technologies N.V. (NYSE: AVG), the provider of Internet and mobile security, privacy and optimization to 172 million active users, has found that 64% of the parents surveyed with children under seven admit to letting them spend time on the internet while they are not in the room.  Worryingly, the results come as gadgets look set to be top of Christmas wish lists, with 33% of respondents claiming that they plan on buying their child a mobile device this year.

The survey, which questioned over 1,000 families across the US, Canada and the UK also discovered that 73% of respondents would consider giving their children a device that they had not used themselves and only 26% are currently using any kind of restricted profile or kid zones on their children's devices – despite 82% being aware of the option.  As parents struggle to manage their children's device ownership and use, results highlighted the increasing pressure they feel under to buy their children the latest technology; with 40% of respondents admitting to feeling this way and 'pester pressure' from both their children (68%) and their children's friends (52%).

There were however some positive indications that parents are at least starting to take more responsibility when it comes to the devices they give their children – actively seeking guidance in the purchase stage and getting involved in the initial device setup. Of those questioned:
  • 89% research devices for children before buying them – and 75% believe technology should come with age recommendations
  • 53% always read instructions for devices given to children and 62% are always involved in the device setup
  • 95% have spoken to, or plan, to talk about being safe online with their children

"Parents need to take a more active role regarding their children's device usage at home and remember that their job does not end once the device is unwrapped," said Tony Anscombe, Senior Security Evangelist, AVG Technologies. "To steal from an old adage, a device is for life, not just Christmas and it is of vital importance that parents take ongoing responsibility for making sure their children are using their devices in the safest way possible. With the right framework in place, families should be able to enjoy technology together and encourage children to learn, play and feel free to be themselves when using these connected devices."

Methodology:An online survey of 1,221 consumers was undertaken in the UK, US, and Canada. The survey was set up using Qualtrics and respondents were from Qualtrics' online panel. Fieldwork took place in December 2013.


1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.74 -1.15%
FB $117.58 0.73%
GOOG $693.01 0.29%
TSLA $240.76 -2.81%
YHOO $36.60 0.03%


Chart of I:DJI
DOW 17,773.64 -57.12 -0.32%
S&P 500 2,065.30 -10.51 -0.51%
NASDAQ 4,775.3580 -29.9330 -0.62%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs