5 Spots for Really Last-Minute Christmas Shopping
Digital gift cards
Regular gift cards are on the end caps of just about every supermarket and health-and-beauty store checkout line, but those require you to go out into the masses yet again. There's no reason for it. Digital gift cards offer your last chance to finish up your shopping without leaving the house.
A 2011 white paper by The Aberdeen Group with Transaction Wireless found 76% of consumers surveyed planned to adopt digital gift cards in the near future. Transaction Wireless found that, a year later, the majority of gift card purchases have switched to digital. They're emailed to you or your recipient immediately, they're easy to personalize with text, audio or video, they can be used on a store's website and they're a great option if that last person on your list lives nowhere near you.They've also become a lot easier to use in recent years. According to gift card ratings site ScripSmart, companies including Gap, Nordstrom, Macy's, Home Depot and even Yum Brands' Pizza Hut have made their e-cards simple to get, easy to redeem in stores or online and easy to use across multiple brands such as The Gap's Old Navy, Athleta or Banana Republic. The National Retail Federation found that 81% of shoppers planned on buying a gift card this year anyway. When you've waited this long, there's no reason to complicate matters further.
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