This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

TD Ameritrade's Flagship Trading Platform (Graphic: Business Wire)

TD Ameritrade, Inc. ("TD Ameritrade"), a broker-dealer subsidiary of TD Ameritrade Holding Corporation (NYSE: AMTD), announced the launch of an enriched and customizable Web experience for retail investors with their redesigned flagship trading platform available through

The website’s enhancements deliver personalized and relevant content to TD Ameritrade’s six million client accounts, allowing them to easily manage and customize a variety of real-time functionalities such as third-party article research, portfolio data, orders, streaming financial news, quotes and more all from one screen.

“We continually look for ways to improve investing and trading experiences,” said Stuart Rubinstein, managing director of eCommerce, TD Ameritrade. “Providing our clients with access to the latest technology is a top priority. With the enhanced website, we’re now able to better provide our clients with products and services they want.”

A majority of TD Ameritrade’s client engagement comes from interactions on the company’s main website with hundreds of thousands of clients logging in daily. As a result, TD Ameritrade relied heavily on user feedback to help shape a majority of the website’s improvements. Design, navigation and tools were executed with the users’ best interests in mind.

Most notably, the dock is a new tool that allows users to customize their view by choosing between different trading and investing modules. Through the dock, users can track account balances, monitor watch lists through live data streams, view video streams of the latest financial news and even take research notes. The dock is like an app store or preset menu of widgets that lets clients customize their site experience. Wherever a user moves on the site, the dock follows and is easily accessible.

The site’s enhancements, which were designed to be intuitive and easier for investors to use, include four additional key features:
1. My Account Overview page: The landing page, or My Account, now has a real-time streaming snapshot for balances and positions, creating a cleaner look while allowing more room for market news and messaging opportunities.


Enhanced SnapTicket ®: Users can keep an eye on their open orders while navigating throughout the site, whether they’re reading a research report or learning more about managed account solutions. Users can place an order, check an order’s status and read their latest messages all from one location. There’s even a countdown clock to market close that rounds out the convenient tool.


Enhanced navigation: The new onsite menu is expandable and organized and allows users to navigate anywhere on the site in one simple click.


One-stop search: Smart keyword and symbol lookup allows users to search for anything they need from a single location. For example, articles on investment strategies are just as easily found as the latest hot stock price.

“These enhancements allow investors to take massive amounts of information, eliminate the clutter and manage only what’s valuable to them – all on one screen,” continued Rubinstein.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.24 -0.41%
FB $117.81 -0.21%
GOOG $701.43 0.82%
TSLA $211.53 -4.96%
YHOO $36.94 2.61%


Chart of I:DJI
DOW 17,660.71 +9.45 0.05%
S&P 500 2,050.63 -0.49 -0.02%
NASDAQ 4,717.0940 -8.5450 -0.18%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs