This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Shoefitr And Nordstrom Announce Partnership To Provide Better Fit To Online Customers

SEATTLE, Dec. 18, 2013 /PRNewswire/ -- Shoefitr (, which provides improved fit and sizing information for customers buying shoes online, has partnered with Nordstrom, Inc. (NYSE: JWN) to help customers shopping on find the right fit. As part of the partnership, Nordstrom has also made an investment in Shoefitr.

The capability is now live on and uses Shoefitr's 3-D imaging software to provide size and fit recommendations on some of the company's most popular shoe styles that the customer is interested in buying.

"We build products that give online shoppers an experience that mimics the tactile comparisons customers value in-store and provide guidance similar to what they would receive from store employees," said Matt Wilkinson, CEO of Shoefitr. "The result is a more personalized, informative and engaging shopping experience."

"We started as a shoe store and shoes have always been core to our business," said Jamie Nordstrom, president of Nordstrom Direct. "We know our customers love to buy shoes in our stores or online. Our goal is to offer the kind of selection, sizes and service to make sure our customers find shoes that fit properly. Shoefitr's technology is one of the ways we're bringing that focus on fit to help customers shopping online. We think ultimately this will add to their confidence about buying shoes from us online."

About Shoefitr Shoefitr ( is the global leader in virtual footwear fitting and has built the world's largest database of footwear measurements. Brands such as Saucony,,,and others use Shoefitr's technology to provide online customers with reliable fit information while helping retailers reduce fit-related returns and increase sales.  Shoefitr uses 3-D imaging to create a database of internal shoe measurements for various manufacturers' styles and product lines.  The app allows customers to compare the size and shape of a shoe they want to purchase online to predict a comfortable fit.

About Nordstrom Nordstrom, Inc. is one of the leading fashion specialty retailers based in the U.S. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 261 stores in 35 states, including 117 full-line stores, 141 Nordstrom Racks, two Jeffrey boutiques and one clearance store. Nordstrom also serves customers through and through its catalogs. Additionally, the company operates in the online private sale marketplace through its subsidiary HauteLook. Nordstrom, Inc.'s common stock is publicly traded on the NYSE under the symbol JWN.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 17,813.39 +1.20 0.01%
S&P 500 2,088.87 -0.27 -0.01%
NASDAQ 5,116.1430 +13.3350 0.26%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs