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TheStreet Open House

Morrison Healthcare Brands Its Comprehensive Wellness And Sustainability Platform Mindful Choices(SM)

ATLANTA, Dec. 18, 2013 /PRNewswire/ -- Morrison Healthcare today announced that it has branded its comprehensive wellness and sustainability platform, Mindful Choices SM. The brand announcement supports the company's ongoing implementation of its cohesive wellness and sustainability programs in its hospital and health system cafes across the U.S. The company also released a new pea pod logo to accompany the announcement, which symbolizes its strong commitment to the health and wellness of its patients, caregivers and guests.  

(Logo: http://photos.prnewswire.com/prnh/20131218/CL35562LOGO )

"Wellness and sustainability are extremely important and evolving conversations that are taking place in Healthcare," said Morrison Healthcare Chief Executive Officer Tim Pierce.  "Our Mindful Choices SM platform is growing and evolving as we continue to provide clients with unique solutions and a national implementation of prevention-based programs and initiatives."

Morrison's broad-based Mindful Choices SM platform includes everything from supply chain changes to wellness and sustainability commitments. Morrison Healthcare is working with its client hospital and health systems to implement firm standards for healthy food marketing, wellness meal offerings, nutrition labeling, food preparation, healthy beverages, and fruit and vegetable offerings.

"We have strong relationships with Partnership for a Healthier America, Health Care Without Harm and the Healthy Hospitals Initiative, which have helped strengthen our leadership position in wellness," Pierce continued. "By leveraging these important partnerships and implementing changes nationally, we are making Mindful Choices SM easy and accessible to millions in our hospitals and health systems."

During the past year, Morrison has been implementing its innovative Great Living Menu for patients, which includes a 44% reduction of sodium and a 33% reduction in calories from the standard hospital patient menu.  Using the latest research on healthful eating and incorporating techniques that influence behavioral change in food consumption, Morrison hospitals are in the process of:

  • Offering better-for-you foods at cash registers in place of high impulse, low-nutrient food
  • Reducing the annual percentage of fried foods offered
  • Offering reduced portion sizes of sugar-sweetened beverages
  • Switching to exclusive use of whole grain or legume based pasta
  • Offering whole grains as an alternative to rice
  • Using misted olive oils exclusively in appropriate applications
  • Featuring images of healthy nutrient-rich food in its ongoing marketing promotions

In addition, Morrison cafes are enhancing the wellness and sustainability environment with initiatives such as cooking demonstrations, seasonal tables, and on-site Farmer's Markets as well as community events such as community cooking demonstrations, healthy eating DVDs, a community website, wellness teaching kitchens, and wellness and sustainability summits.

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