Under this partnership, Boston.com users will be able to search CarGurus.com’s extensive inventory directly from the Boston.com auto section. Boston.com’s local sales team will also be able to bring leads from CarGurus.com to local auto dealers.
“CarGurus.com is the fastest-growing site in the automotive category and this partnership enables us to connect new and used car buyers and sellers in powerful ways,” said Jason Kissell, vice president of Advertising, Boston Globe and Boston.com. “CarGurus.com is a great complement to Boston.com’s already successful array of digital automotive marketing products like locally-targeted display advertising and new and used car specials.”
CarGurus.com has become a fixture in online auto shopping based on an innovative model that emphasizes transparency between shoppers and dealers. Rather than simply providing car listings, CarGurus.com helps shoppers determine whether a particular listing is a good deal. Fairness of a deal is determined by the company’s comprehensive instant market value (IMV) analysis, which is calculated daily for millions of cars.“Although CarGurus has a national footprint, we are based in Boston so we are especially thrilled to partner with Boston.com,” said Martha Blue, Vice President of Business Development at CarGurus. “CarGurus offers Boston.com’s users a smarter, more efficient way to shop for a car, and for auto dealers, this translates to more opportunities to connect with shoppers. Boston.com has such significant influence in this market, and we are excited about the opportunities ahead.” Boston.com and BostonGlobe.com will work with CarGurus.com to deliver future products and services to local dealers, helping them to maximize their exposure and reach the largest possible target audience in innovative ways. This partnership replaces the Cars.com platform on Boston.com.