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Boston Globe Media Partners announced today that, an innovator in online car research and shopping, will power all new and used car searches on beginning January 1, 2014.

Under this partnership, users will be able to search’s extensive inventory directly from the auto section.’s local sales team will also be able to bring leads from to local auto dealers.

“ is the fastest-growing site in the automotive category and this partnership enables us to connect new and used car buyers and sellers in powerful ways,” said Jason Kissell, vice president of Advertising, Boston Globe and “ is a great complement to’s already successful array of digital automotive marketing products like locally-targeted display advertising and new and used car specials.” has become a fixture in online auto shopping based on an innovative model that emphasizes transparency between shoppers and dealers. Rather than simply providing car listings, helps shoppers determine whether a particular listing is a good deal. Fairness of a deal is determined by the company’s comprehensive instant market value (IMV) analysis, which is calculated daily for millions of cars.

“Although CarGurus has a national footprint, we are based in Boston so we are especially thrilled to partner with,” said Martha Blue, Vice President of Business Development at CarGurus. “CarGurus offers’s users a smarter, more efficient way to shop for a car, and for auto dealers, this translates to more opportunities to connect with shoppers. has such significant influence in this market, and we are excited about the opportunities ahead.” and will work with to deliver future products and services to local dealers, helping them to maximize their exposure and reach the largest possible target audience in innovative ways.

This partnership replaces the platform on

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