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Attunity Acquires Hayes Technology Group, A Leading Provider Of Data Replication Software Solutions For SAP Environments

BURLINGTON, Massachusetts, December 18, 2013 /PRNewswire/ --

Attunity Ltd. (NASDAQ CM: ATTU), a leading provider of information availability software solutions, announced today that it has completed the acquisition of Hayes Technology Group, Inc., a leading U.S.-based provider of data replication software solutions for SAP environments.

Hayes' solutions focus on supporting customers of SAP ®, a worldwide leader in enterprise software.  With over 250,000 customers, according to Gartner, SAP sales represent approximately 25% of the ERP software market.  Hayes's flagship product, Gold Client ®, is a globally-recognized software solution in the SAP data replication market. It enables SAP users to replicate and move large volumes of data from and between SAP applications and data warehouses.  Hayes leverages deep data integration knowledge of SAP systems and offers proprietary technology innovations designed to enable organizations to maximize the flexibility, reliability and performance of selecting and replicating SAP data.

With this acquisition, Attunity will further strengthen its position as one of the leading software vendors for Big Data replication, offering an even broader line of solutions that enable data access, sharing and distribution across heterogeneous IT platforms in enterprise data centers and Cloud environments. Specifically, the acquisition positions Attunity to expand its solutions into the large SAP market, including SAP's HANA offering. SAP HANA is an in-memory Big Data platform designed to fulfill the increasing demand for real-time analytics. It converges database and application platform capabilities in-memory to transform transactions, analytics, predictive and spatial processing so organizations can leverage business data in real-time.

"Through the acquisition of Hayes, we will expand into the large SAP market as well as leverage synergies with our heterogeneous data replication, file transfer and Cloud technologies, supporting both enterprise data centers and the Cloud," stated Shimon Alon, Chairman and CEO of Attunity. "In particular, this acquisition brings leading expertise and technology for SAP environments, strengthening our portfolio and solidifying our offerings across all major enterprise ecosystems. It will also enable us to cross-sell and up-sell our solutions to existing customers who leverage SAP software."

"Attunity offers us immediate access to a larger sales force and marketing team, as well as to their established partners in the Big Data and Cloud spaces," stated Matthew Hayes, President, CTO and Founder of Hayes Technology Group. "Considering the advancements and growth that SAP's HANA is experiencing in the market, we believe it is an optimal time for us to combine our offering with Attunity, a recognized leader in real-time data replication and loading technology. This is an exciting opportunity as it brings together complementary solutions and will allow us to offer a well-rounded suite of products to our Cloud and Big Data clients.  Sales and the quality support for Hayes customers will continue as usual."

Under the terms of the purchase agreement, Attunity acquired Hayes for approximately $6.2 million in a combination of cash and Attunity shares with an earnout potential of up to $4.2 million over the next two years.  

Attunity expects Hayes to contribute approximately $4 million in revenues in 2014.

Additional details regarding the transaction are included in the Report on Form 6-K that the Company will furnish today to the Securities and Exchange Commission (SEC).

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