ORBCOMM Inc. (Nasdaq:ORBC), a global provider of Machine-to-Machine (M2M) solutions, today announced that it has launched a new corporate brand and web site ( www.orbcomm.com) focused on ORBCOMM’s leadership, innovation and expertise in the global M2M industry. Both ORBCOMM’s new brand and web site encapsulate the theme, “ Connecting the world’s assets.” With streamlined navigation, more content and dynamic graphics, the newly enhanced web site is designed to better serve the needs of its customers, investors and other site visitors from around the world.
ORBCOMM’s refreshed corporate brand includes a new logo, tag line, visual identity and renamed product lines, which have been integrated into the company through recent acquisitions. The intent of the new look, captured in the tagline, “ Our people. Our networks. Our solutions. We are M2M.,” is to show an intense focus on enabling businesses to make better, more confident business decisions around their assets and operations in the global M2M industry. ORBCOMM’s new logo prominently features a communications pulse and inserts a vibrant red color, honoring and building upon ORBCOMM’s original logo and 15 years of trusted M2M technology. Strong black lettering also reinforces the company’s long-standing attributes of strength and dependability.
The newly designed web site features ORBCOMM’s vertical market focus and expertise in the transportation & distribution, heavy equipment, oil & gas, maritime and government industries. The site’s easy-to-navigate layout and improved usability will help visitors quickly and easily access the latest information on ORBCOMM’s comprehensive services including satellite, cellular and dual-mode network connectivity, state-of-the-art hardware and advanced web reporting applications. ORBCOMM’s new web site incorporates the existing web sites of our recently acquired companies and will enable visitors to easily connect to the technology, products and services needed to develop and deploy their global M2M tracking and monitoring solutions. In addition, the site includes a new blog that will highlight ORBCOMM’s points of view on global M2M issues and market developments. The site will also continue to provide up-to-date resources for the investor community, such as ORBCOMM’s quarterly and annual reports and SEC filings.
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