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RetailMeNot Shoppers Trend Report: December 26 Kicks Off Six Days Of Selfish Shopping

AUSTIN, Texas, Dec. 18, 2013 /PRNewswire/ -- The holiday season is coming to an end, but for many consumers, the shopping continues. RetailMeNot ( www.retailmenot.com), the largest digital coupon destination in the United States, conducted a survey with The Omnibus Company ( www.omnibus.com) that found a majority of consumers (79%) plan to shop the end-of-year sales after the holidays are over.

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"Holiday gifts have been wrapped and delivered, but the shopping is far from over," says Trae Bodge, senior editor for The Real Deal by RetailMeNot. "The days following Christmas are some of the busiest for retailers as shoppers take to the stores to use their gift cards and, in many cases, make exchanges or returns."

Post-Holiday Letdown

When it comes to gifting, you can't win them all. Nearly half of consumers (42%) report that they typically end up returning at least some gifts they receive for the holidays.
  • Parents are more likely than those without kids (54% vs. 37%) to end up returning at least some winter holiday gifts.
  • 18-34 year olds are nearly three times more likely than those ages 35+ (11% vs. 4%) to return 25 percent or more of the gifts they receive for the winter holidays.

Determined to get what they want, consumers report that they are more likely to return an unwanted holiday gift (35%) than to keep it (27%), regift it (21%) or donate it (13%). Compared to last year, consumers report that they are more likely to return (35% vs. 31%) or regift (21% vs. 17%) unwanted presents this year.

If you didn't get everything on your holiday wish list, you're not alone. More than 1 in 3 (35%) consumers surveyed have purchased a gift for themselves because no one got it for them for the holidays.

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