(NYSE:TGT) shared today that the strong start to its holiday season has continued through the first part of December, as the company continues to position itself as the place for unbeatable value for last-minute shoppers. Key areas include Electronics, Apparel and Accessories, Home, and Grocery, among others. Additionally, Target has seen a significant increase in online sales, outpacing reported industry growth rates.
“We are pleased with Target’s holiday performance – from guest experience and engagement, to overall results both in-store and online,” said Gregg Steinhafel, chairman, president and chief executive officer, Target. “We’ve seen that no matter how, where or when they want to shop, our guests are finding the perfect mix of top gifts and deals.”
and Digital Growth
Results from Target’s digital platforms continue to surpass internal projections and overall online industry growth rates. Online traffic continues to grow at double-digit rates, with mobile sales growing more than 100 percent for the holiday period.
experienced two of the strongest days of sales in its history on Thanksgiving Day and Cyber Monday. In addition, Target was recently ranked as the most-browsed retailer on mobile over the past six months, according to a new report from Mobiquity.
Cartwheel, Target’s first-of-its-kind program that offers guests a new way to save at Target stores, has gained more than 1 million new users this season, and now 4 million guests have signed up to save with Target since Cartwheel launched in May. With many compelling holiday deals to choose from, the average savings per guest has increased by more than 40 percent, and since launch, Cartwheel users have saved more than $25 million by shopping at Target.
Target’s Top Sellers
Highlights of top selling items and categories this holiday season include:
Last Minute Shopping
- Electronics: iPad Air and Beats headphones, mobile phones and accessories, cameras, and video games
- Toys: LEGO minifigures, Flutterbye Flying Fairy, Teenage Mutant Ninja Turtles basic action figures and action gear, and the robot dog Zoomer
- Entertainment: “Despicable Me 2” and “Fast & Furious 6” DVDs and Blu-Ray discs
- Housewares: Keurig brewers and Dyson vacuums
- Apparel and Accessories: Jewelry and handbags
With the final shopping days approaching, Cartwheel users can take advantage of a one-day sale on Dec. 19 when nearly 40 great gifting items – from toys and apparel to cookware – will have special offers with discounts ranging from 10 to 60 percent off. Also, last minute online shoppers can still receive many of their gifts – in time for Christmas, by picking them up in store.
’s new buy online, pickup in store service, which has seen strong demand this season, will be available for holiday shopping through 2 p.m. local time on Dec. 24.
Finally, Target will host the Last Minute Sale in stores from Dec. 22-24 to help guests complete their holiday shopping lists. Top deals include:
With Target’s Holiday Price Match*, assortment of exclusive, affordable merchandise, and the benefits of 5% REDcard Rewards, guests can shop knowing they will get unbeatable prices at Target through the end of the season.